Most entrepreneurs hate sharing the "Journey" They would rather only share when they have made it. Dave Woodward details why you MUST document the journey and why you have a moral obligation to do so. The massive disconnect that occurs when you don't will prevent you from being able to serve those you really want to help. Tips and Tricks for You and Your Business: Why it’s so important to document your journey NOW (3:25) Dave talks about his wife’s struggle a few years back (5:25) The importance of letting people know about your kryptonite (15:15) Quotable Moments: "What people buy into is emotion and feeling." "Time has this way of defusing and simplifying and also making you forget the pain." "You are one step ahead of somebody." "Facts tell, stories sell." Other Tidbits: A lot of people have a problem selling because they can’t connect emotionally with other people.  By documenting your story as it happens, people can feel your emotions, because they are real and in the moment.  When you tell your story after the fact, it’s harder to sell because you’ve already disconnected from those emotions. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:   00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody, welcome back. Speaker 2:   00:18     I'm super, super excited to have you back on. I can't tell you how much I appreciate the fact that you spend time listening to this recently. It's been a crazy, crazy time. A month of May here is just been busy as can be and I've had probably 12 different interviews I've had to reschedule or postpone or cancel just due to a conflict as they were coming, but it's given me the opportunity to really do a lot of own my own personal thoughts and things and I appreciate you spending time listening to these. I know this isn't the typical thing and hopefully you're getting the value out of this for my own personal thoughts that you get out of of somebody interviews and things, but what I want to dive into right now is this whole idea as far as the after version disconnect. This is a principle that happens to so many of us when we start going for whatever our dream is and especially when we're trying to teach people how to do that. Speaker 2:   01:03     What happens for a lot of us is known. We got to this situation as far as, Gosh, I hear it all the time. I don't want to publish. You know, I'm just not good enough. Oh Man, I'm just not ready yet. I just don't know enough and oh my gosh, there's so many other people know more than I do, and so the what I see happen quite a bit as so often people aren't willing to document the process and they keep saying, well, when I get to x point, then I'll be able to provide the value that I needed to my followers, my listeners, whoever it might be, and it's then. Then I'll start. This is probably one of the biggest problems pc happened, especially in any of the information products, but we're also seeing a lot of it in the coaching side and buy a ton of it. Speaker 2:   01:45     Also, as far as consulting and what happens here is too often you want to get to the point to where you're at the other side and then you want to provide the help and the value. The issue you run up against is what people buy into his emotion and feeling and you have this emotional disconnect because you can't remember exactly what it was like when you were there. Time has this way of kind of diffusing and simplifying it and also making you forget the pain. It's probably the whole reason why women have more than one kid. They just forget how painful it was. Speaker 2:   02:21     I can tell you that I see this a lot in my own personal life and that is one of my own personal struggles is really