Welcome back, witches! We are gearing up to tackle Fantastic Beasts and Where to Find Them! In this fantastic minisode, Marcelle sits down with Harry Potter marketing wiz and wandmaker-in-training  Rachelle Saunders (of Science for the People fame) to talk about branding and Harry Potter. So grab your House Scarf and an official Witch, Please mug of hot cocoa and … Continue reading Episode Sigma: Harry Potter and the Brand of Loyalty