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Why Would God Send Anyone to Hell?
What is hell?
Hell is the absence of God
Evil is the absence of goodness
Darkness is the absence of light
Cold is the absence of heat
Hell is the absence of God 
God does not send anyone to Hell
On the contrary, people insist on going to Hell.  
The people who do not develop and nurture their souls we will not be able to physically withstand the presence of God . And on the Day of Judgment, they will flee further away from God.
[69:13] When the horn is blown once. [69:14] The earth and the mountains will be carried off and crushed; utterly crushed. [69:15] That is the day when the inevitable event will come to pass. [69:16] The heaven will crack, and fall apart. [69:17] The angels will be all around, and Your Lord's dominion will then encompass eight (universes).[69:18] On that day, you will be exposed, nothing of you can be hidden.
*69:17 This earth is full of misery because of its physical distance from God, since it is in the seventh universe (7:143). In the Hereafter, an eighth universe will be created that will be even farther than our seventh universe; it will be called "Hell" (89:23).
[89:21] Indeed, when the earth is crushed, utterly crushed. [89:22] And your Lord comes, together with the angels in row after row. [89:23] On that day, Gehenna will be brought forth. On that day, the human being will remember—but what a remembrance—it will be too late. [89:24] He will say, "Oh, I wish I prepared for my (eternal) life." 
God gives people the freedom to choose to be in God’s kingdom or not 
[19:75] Say, "Those who choose to go astray, the Most Gracious will lead them on, until they see what is promised for them—either the retribution or the Hour. That is when they find out who really is worse off, and weaker in power."  
[19:76] GOD augments the guidance of those who choose to be guided. For the good deeds are eternally rewarded by your Lord, and bring far better returns. 
Why would anyone choose to be in hell? 
Absolute Freedom of Religion
[18:29] Proclaim: "This is the truth from your Lord," then whoever wills let him believe, and whoever wills let him disbelieve. We have prepared for the transgressors a fire that will completely surround them. When they scream for help, they will be given a liquid like concentrated acid that scalds the faces. What a miserable drink! What a miserable destiny!
How Terrible is Hell!*
[22:19] Here are two parties feuding with regard to their Lord. As for those who disbelieve, they will have clothes of fire tailored for them. Hellish liquid will be poured on top of their heads. [22:20] It will cause their insides to melt, as well as their skins. [22:21] They will be confined in iron pots. [22:22] Whenever they try to exit such misery, they will be forced back in: "Taste the agony of burning."
*22:19-22 People who have insisted upon going to Hell will inevitably complain: 'Had we known how bad this is, we would have behaved differently.' They will be told that the horrors of Hell have been pointed out to them in the most graphic, though symbolic, terms. It should be noted that Heaven and Hell are almost invariably mentioned together in the Quran.
[78:21] Gehenna is inevitable. [78:22] For the transgressors; it will be their abode. [78:23] They stay in it for ages. [78:24] They never taste in it coolness, nor a drink. [78:25] Only an inferno, and bitter food.
[38:55] As for the transgressors, they have incurred a miserable destiny. [38:56] Hell is where they burn; what a miserable abode! [38:57] What they taste therein will be hellish drinks and bitter food.
Example of Adam and Eve
Humans Fail to Make a Firm Stand*
[20:115] We tested Adam in the past, but he forgot, and we found him indecisive.
[20:116] Recall that we said to the angels, "Fall prostrate before Adam." They fell prostrate, except Satan; he refused.
[20:117] We then said, "O Adam, this is an enemy of you and your wife