This episode dives deep into how college fits into your plan for your family’s future. Brad Baldridge is a late-stage college planning specialist. He helps parents of high school students plan and pay for college using strategies such as merit aid, need based aid, tax planning, savings and investing for college, negotiating with colleges, scholarships and loans. Over the past 10 years Brad has directly helped hundreds of families plan and pay for college. He has provided in-depth college plans resulting in increased financial aid, scholarships, identification of the right schools at the right price, and better loans. Brad’s expertise is featured weekly on his podcast, Taming The High Cost of College. Since 2013 Brad and his expert guests have explored and shared great information related to college planning. Podcast Highlights: Who is Brad Baldridge? After walking away from his corporate job, Brad found his calling helping families deal with college.   Dealing with failures, financial planning is for everyone.   Owning real estate as a safety net for entrepreneurship Times have changed for entrepreneurs, it may be better to find a mentor first. Planning for college and the future Cost of college has risen and parents are now expected to pay, the two stages of planning. Making the plan come together, the money gap and lifestyle choices after college. Is the college ROI still worth it? Baking college into your cake and the bank of mom and dad. Starting a side hustle, making sure retirement is still an option.   Can you prepay for college? Building your college list appropriately can save you tens of thousands of dollars.   Are “name brand” schools worth the price tag? “Your competition has a degree too.” ~ Brad Baldridge   How to College by Brian Robin Don’t wait to start.   Links: www.tamingthehighcostofcollege.com https://www.facebook.com/TamingTheHighCostOfCollege Thank you for listening! If you enjoyed this podcast, please subscribe to the show on iTunes!