Want to start investing, but not sure how? Or maybe you are investing, but aren't completely sure if you're doing it right? You're in luck, because I've got the king of ETFs Som Seif on the show to discuss how to build wealth by investing in ETFs and following a few of important rules of thumb too. Long description: I hope you’re ready to get your investing knowledge on, because for this episode I’m joined by the king of ETFs Som Seif! To give you some background on Som in case you’re unfamiliar with his importance in the investing world, he is currently the founder and CEO of Purpose Investments Inc., which he formed after he sold his first company Claymore Investments to Blackrock Inc. in March 2012. You may be familiar with Blackrock as they offer a number of great ETFs you’re probably already invested in, and the same goes for Som’s new company Purpose Investments. Now, Som started his Claymore Investments in 2005 because although he had been an investment banker with RBC Capital Markets since 1999, he wanted to be able to really help individual investors by making low-cost ETFs more accessible. And he continues to do so with his new company Purpose Investments, and shares more helpful tips to investors of all ages in this episode. How Much You Should Invest If you’re just starting out, meaning you’ve recently finished school and are working full-time, Som suggests investing 15-20% of your net income. You’re at such a great stage in life where your cost of living is low (even if your salary is too), but the money you invest this early in life will have a huge, positive impact on your future. If you wait to invest later in life, then make sure to boost that percentage to hit your target end goal. How to Invest It’s great knowing how much to invest, but a better question is how to invest? Luckily there are some great options now with all the robo-advisors out there, which is one way Som suggests can be a great way to invest your money. He really does believe in robo-advisors since he was one of the founders of Wealthsimple, and believes in making investing in low-cost ETFs simple for every type of investor. Or, if you’d rather work with an investment advisor, you may need to have a greater some of money to do so, but it may be what you’re looking for in terms of getting specific guidance and management. Then again, you may want to be fully in control, which means you’ll want to go the self-directed route and pick your own portfolio and manage it using a discount brokerage. Don’t Be Scared off by Investing We dive into some deep subjects like crypto, blockchain and the future of investing, and honestly it was even intimidating to talk about with Som myself, but that’s something that Som wants to make sure doesn’t happen. Investing isn’t hard and you shouldn’t be scared off by new technologies and new strategies emerging. You need to arm yourself with information, because as you and I both know, the best way to rid yourself of fear and worry is to educate yourself. One way to do that is to follow his suggestion by reading books by Benjamin Graham to have a better foundational understanding of investing. 3 Key Things You Need to Do to Be a Smart Investor As Som mentioned, investing isn’t hard. Here are the 3 key things he suggests for any investor’s success: Build a portfolio of strong assets that perform well Keep costs low Stay diversified Start Investing Now The biggest take-away from this episode is that investing is incredibly important to take part in. It shouldn’t be something you delay until your 30s or 40s. The sooner you start investing in life, the better off you’ll be in the future. Moreover, you’ll also become more confident and feel more secure with your finances my having a solid plan for retirement and your other financial goals. So if you just got your first job out of school, make sure to invest some of that first paycheque. If you’re further along than that in your career, there’s no better time to start th