Michael discusses what he reads on a daily basis and what helps him understand the big picture in apartment investing. If you come across interesting and supportive investing articles; share some of those articles with your investors. Michael, uses the example of Apple adding thousands of jobs in the same submarket of an apartment building that he owns. He also makes comments after the article on how this will impact their investment with a brand new campus a few miles away. Communicating that information to your investors, helps reinforce a good investing decision by them.