Vetiver Solutions is a for-profit social business that is alleviating poverty and malnutrition for subsistence farmers in Haiti. Haiti is the poorest country in the northern hemisphere. 2.5 million Haitians live in extreme poverty. Two out of three live on less than $2 per day. 100,000 Haitian children are acutely malnourished. Jesse Abelson first started traveling to Haiti in 2013 as an Emergency Medical Technician (EMT) with Project Medishare. Between 2013 and 2016, he traveled there five times. “After seeing countless deaths due to poverty and malnutrition, I decided that I wanted to work to tackle the problem at the root,” Jesse explains. “There is only so much I can do in Haiti in a week, working as an EMT. I suspected that I would have to wait until after medical school to make an impact.” Jesse met Leeore Levinstein when they were both freshmen at the University of Minnesota. In 2015, Leeore signed up for a series of courses called the Grand Challenge Course. After her initial class, she tried to convince Jesse to join her. “I was messaging him, for weeks, trying to convince him to take this course called ‘Seeking Solutions to Global Health Issues.’” “I was a little hesitant at first,” Jesse confesses. “I didn’t know what I was getting myself into. It didn’t count towards my major, so I was hesitant to do that.” Jesse eventually agreed, and they enrolled in the course in the fall of 2016. Because of Jesse’s experience in Haiti, Jesse and Leeore wanted to focus their efforts there. However, the course was focused on solutions for Kenya or Uganda. “We wanted to convince our instructors that we should do a project in Haiti,” Leeore explains. “So, the two of us sat in his parent’s dining room, bouncing ideas off one another. I didn’t have a super-strong background in Haiti,” Leeore admits. “So, I’m reading the Wikipedia page while we’re talking. I get to this line that set off a lightbulb for me. It said, ‘Haiti is the world’s largest exporter of vetiver.’ In my mind, I thought, how is Haiti the world’s largest exporter of anything? And, what is vetiver?” She right-clicked the link to vetiver. “It turns out that vetiver is this magic grass,” Leeore says. “It has this incredible root system that prevents erosion. It can filter soil. It acts as a pesticide. It turns out that Haiti was exporting the roots of vetiver. From the roots, you can extract essential oil. Imagine pulling up 15 feet of roots. It just turns up the soil.” After further research, Jesse and Leeore were able to convince their professors to let them work on a project for Haiti. During the class, Jesse connected with his contacts in Haiti, asking questions and conducting research. He also traveled to Haiti during his winter break to once again volunteer with Project Medishare. While there, he was able to conduct research, focusing on the impact of vetiver. Using Award Money to Prove Their Solution By the spring of 2017, the team had conducted enough research to present their business plan that used vetiver. However, instead of using the roots of the plants, they found a use for the shoots of the plants, which is currently a waste product. They process the plant shoots into a fiber, which is spun into yarn. Their solution has both a short-term and long-term impact. They provide revenue to subsistence farmers in the short term and prevent soil erosion in the long term. They presented their solution at the Acara Challenge, a pitch competition for students with ideas for financially sustainable social ventures that address social and environmental challenges. They took home the silver prize, which came with a small cash stipend. Leeore remembers, “To me, until we got our funding from Acara, it felt to me very…on paper. I remember when we were awarded the prize. Jesse and I just looked at each other. All of a sudden, this moment of realization just fell over us. Oh! Goodness! This is a thing now. We’re actually doing this,” she laughs. Suddenly the team went from t