E31 | The Big Picture & WCR
Do you ever wonder, "Will coffee always be around?" Has it
crossed your mind that without sustaining this wonderful crop or
without providing ways of giving it value in the long-run, coffee
could poof out of the economy? What
exactly is the BIG PICTURE of the coffee
industry. 

See how one organization is making major strides in coffee
sustainability.

Referenced:
World Coffee
Research

Lexicon Influenced SCAA Flavor Wheel
WCR
Annual Report

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