We’ve all been told to “fake it till we make it,” but sometimes honesty and tenacity are all it really takes to succeed. Today’s guest, Laurie Arons, is a luxury event planner who has been named one of the top planners in the industry by esteemed magazines such as Vogue, Harper Bazaar and Martha Stewart Weddings. Based in San Francisco, Laurie’s business caters to high-end and extravagant occasions all around the world. Not only does Laurie offer her impeccable taste and eye for style, but she doesn’t hesitate to lend her expertise, her kindness, and her time to others. To hear more about Laurie’s story, technique, and passion for the event industry, tune into this episode of The Wedding Biz with your host, Andy Kushner. Show Highlights: Getting out fear and replacing it with creativity How childhood influenced Laurie’s love for planning The influence of having entrepreneurial parents Appreciating the finer things in life Facets of Laurie’s life that shaped her into the person she is today What directed Laurie to event planning How being laid off changed Laurie’s life for the better Targeting the clientele necessary to reach your goals Reaching out to people who have leverage in the industry Having an elaborate and committed follow up Going the extra mile to perfect every task What her event planning process looks like Connecting with people and matching with the right clients Extending assistance and kindness to others Building a loyal following   Top tips for marketing on Instagram The content Laurie’s compiled for her Masterclasses Delivering information in an intimate and accessible way   REFERENCES FROM THE SHOW: Jose Villa Interview on The Wedding Biz Abby Larson, Style Me Pretty, Interview on The Wedding Biz   LINKS: The Wedding Biz Website The Wedding Biz Instagram The Wedding Biz Facebook   Laurie Arons Website Instagram:  @lauriearons Facebook: @lauriearonsspecialevents Masterclass VIDEOS: https://www.dropbox.com/sh/edow47otynsbt38/AAAid8w-4JJfZ3t7yKSp7Gu6a?dl=0   https://vimeo.com/196654927 SPONSOR LINKS: OFD Consulting www.ofdconsulting.com Kushner Entertainment www.kushnerentertainment.com