Bob Garfield and Mike Vuolo discuss the early 20th-century origins of a bizarre food-industry code with lexicographer Ben Zimmer.Lexicon Valley is brought to you by The Message, an original science fiction podcast from Panoply and GE Podcast Theater. All of Season 1 is available now, so listen and find out why a 70-year-old alien recording seems to be killing people. Search for The Message on iTunes. And by Texture, the mobile app that lets you tap directly into the world's most popular magazines, anywhere, using your phone or tablet. Dive deeper into Vogue, People, Esquire, Time, and more, with interactive content for a richer reading experience. Right now, try Texture for free at Texture.com slash lexicon.Join Slate Plus! Members get bonus segments, exclusive member-only podcasts, and more. Sign up for a free trial today at www.slate.com/podcastsplus.Twitter: @lexiconvalleyFacebook: facebook.com/LexiconValleyEmail: lexiconvalley@slate.comLearn more about your ad choices. Visit megaphone.fm/adchoices