With War For the Planet of the Apes now in theaters, designers Brandon Schaefer and Sam Smith look back at the film poster history of the long running franchise. Starting from the original 1968 classic and moving through the subsequent sequels, remakes, and reboots, the boys discuss how deeper approaches to creating poster art can play second fiddle to more commercial directives when promoting a blockbuster, and the ways in which the marketing for a series can change (or stay the same) over time. SHOW NOTES & LINKS Silent London - Silent Film Posters Design. Revolt. Rainbow. The Design Work of Willy Fleckhaus Simian typeface at House Industries Very Nice Industries - Ed Benguiat (video) Music selections: “Bass on Titles” opening theme, "The Hunt" from Planet of the Apes Original Soundtrack by Jerry Goldsmith, Planet of the Apes The Musical excerpt from The Simpsons. Follow Brandon Schaefer at @seekandspeak, and Sam Smith at @samsmyth. Special thanks to producer Adrian Cobb.