Strategic designer Todd Bracher regales us with tales of a serendipitous ten-year journey, living, loving and learning through Europe, on the way to launching his namesake studio in Brooklyn. Plus, he walks us through what the hell “strategic design” even means, schools us on the concept of “irreducible complexity” and explains his creative approach which he refers to as “essentialism.” Early on, he showed up to a big pitch meeting way overdressed, and now he keeps a poet on standby. Images and more from our guest! Please say Hi on social! Twitter, Instagram and Facebook - @CleverPodcast, @amydevers, @designmilk If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you! Many thanks to this episode’s sponsor: Design Milk Job Board - Hiring creative talent? Looking for a creative job? Visit designmilkjobs.com and use the coupon code “clever” to receive 50% off your first listing. Clever is created, hosted and produced by Amy Devers and Jaime Derringer, aka 2VDE Media, with music from El Ten Eleven and editing by Alex Perez. Clever is proudly distributed by Design Milk.