62 min listen
AAH #157 - Inside GM Marketing
ratings:
Length:
61 minutes
Released:
Jul 20, 2012
Format:
Podcast episode
Description
This week we're getting inside the head of General Motors' marketing chief, Joel Ewanick. We'll be asking him what sort of message GM plans to get out to the world as it continues its uphill battle to shake the "Government Motors" moniker. What advertising is one the horizon? Why did GM pull out of the Super Bowl? Is there a value to social media? Joining John McElroy in the studio is Peter De Lorenzo, the Autoextremist.
Released:
Jul 20, 2012
Format:
Podcast episode
Titles in the series (100)
Autoline After Hours 6 - Rally Cap Roundtable: You’ve got to check this one out. McElroy and his “After Hours” cohorts Mr. AutoExtremist Peter De Lorenzo and public relations master Jason Vines are joined in the studio by Mark Phelan, car critic from the Detroit Free Press to discuss the hottest... by Autoline After Hours