Jim Loar is CEO and President of Cool Planet, an innovations company that seeks to improve upon the current agricultural technologies we have today to facilitate increased profits and crop production at a low cost in a sustainable manner. Jim has over 30 years of experience in the industry and worked with big corporations like Wilbur-Ellis Company and Griffin LLC. He has a Bachelor of Nautical Science from the United States Merchant Marine Academy and obtained his Master's degree in Business administration from Ohio University.   Jim joins me today to discuss his ideas around soil health and why he says it’s the future of agricultural innovations. He explains what soil health is and what exactly makes soil healthy. He introduces a new project called Stories From The Soil and describes its purpose and what he wants it to achieve. Jim also discusses how improving soil health benefits not only the environment but also the economy around the agricultural industry.     “Soil health really is the next evolution of agriculture.” - Jim Loar       This Week on The Future of Agriculture Podcast:   Why is soil health so important in agriculture? Why he began focusing on innovating soil for agricultural purposes. The properties of healthy soil and what makes soil not healthy. The tools available to the farmer to help make the soil healthy. How Cool Planet plans to initiate the innovations of soil health. The goal of launching "Stories From The Soil" and what you can expect from it.     Key Takeaways:   Farmers have always been focused on health and it's a priority that's passed to the next generation. Improving soil health positively affects soil biology which translates to better crops and bigger profits.     Resources Mentioned:   Biochar with Jim Loar of Cool Planet     Connect with Jim Loar:   Cool Planet Stories From The Soil             We Are a Part of a Bigger Family!    The Future of Agriculture Podcast is now part of the Farm and Rural Ag Network. Listen to more ag-related podcasts by subscribing on iTunes or on the Farm and Rural Ag Network Website today.      Share the Ag-Love!    Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on iTunes and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots!    Learn more about AgGrad by visiting:  Future of Agriculture Website AgGrad Website AgGrad on Twitter  AgGrad on Facebook  AgGrad on LinkedIn  AgGrad on Instagram