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Autoline #1513: Turnaround

Autoline #1513: Turnaround

FromAutoline This Week - Video


Autoline #1513: Turnaround

FromAutoline This Week - Video

ratings:
Length:
27 minutes
Released:
Mar 24, 2011
Format:
Podcast episode

Description

Turnaround

If you happen to be in a jazz band, a turnaround -- chords that take you back to an earlier part of the song -- is something easy that you do all the time. If you're an executive in the auto industry, a turnaround is a massive undertaking with no guarantee of success. Welcome to Mark Reuss' world.

As a GM legacy, Mark's father Lloyd was president of General Motors in the early '90s, he witnessed the ups and downs of this automotive giant from a closer vantage point than others. As the boss' son and then an employee, he rode the company roller coaster like everyone else until, as a corporate executive, he was there when they finally ran out of track and declared bankruptcy.

But since that point the GM turnaround has taken hold. And as head of North America, earlier this year Mark's operation helped GM achieve its largest profit since 2004. There's still a lot more work to be done but things are back on the right track...and right now there's plenty of it. This week on Autoline, GM's Mark Reuss joins John McElroy and his panel to discuss GM, its brands and where it goes from here.
Released:
Mar 24, 2011
Format:
Podcast episode

Titles in the series (100)

Autoline This Week is the first stop for auto executives, insiders and consumers looking for the latest automotive news. Each week John McElroy, one of the deans of the Detroit automotive press corp, brings his expertise and analysis to the issues and interviews driving the automotive world. He moderates a panel of automotive journalists as they discuss the week’s news and interview top industry newsmakers