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Autoline This Week #1643: Slow and Steady

Autoline This Week #1643: Slow and Steady

FromAutoline This Week - Video


Autoline This Week #1643: Slow and Steady

FromAutoline This Week - Video

ratings:
Length:
28 minutes
Released:
Oct 19, 2012
Format:
Podcast episode

Description

You may only know the company as the one that uses hamsters in its ads but with 24 straight months of U.S. sales records as well critically-acclaimed product, it’s not surprising that South Korea’s Kia is the least known success story in the car industry. Well, joining John McElroy on Autoline This Week to correct that are the men who can talk, first hand, about Kia’s slow and steady growth in the American market. Tom Loveless is Kia Motor America’s vice president of sales and Michael Sprague is its executive VP of marketing (aka., the man responsible for green lighting the hamsters). Also joining John is Brent Snavely from the Detroit Free Press.
Released:
Oct 19, 2012
Format:
Podcast episode

Titles in the series (100)

Autoline This Week is the first stop for auto executives, insiders and consumers looking for the latest automotive news. Each week John McElroy, one of the deans of the Detroit automotive press corp, brings his expertise and analysis to the issues and interviews driving the automotive world. He moderates a panel of automotive journalists as they discuss the week’s news and interview top industry newsmakers