Anna Shedletsky is the Founder & CEO @ Instrumental, the startup that helps consumer electronics companies ship high-quality hardware, on time. They have funding from some of the best in the business including First Round Capital and a huge thanks to Phin Barnes @ First Round for the intro to Anna today. As for Anna, prior to Instrumental, Anna was a product design lead and manager for the Apple Watch and before that, a product design engineer for the Apple iPod. In Today’s Episode You Will Learn: 1.) How Anna made the move from working on the Apple Watch to starting her own startup Instrumental? 2.) How does Anna approach the learning of new things? What is the methodology? What elements in particular has Anna found most challenging to grasp? 3.) Anna has experienced 2 very strange and different fundraising processes? What was strange about them? How did they differ? What did she learn from this experience? 4.) How can founders create a feeling of FOMO within their investors? What is core to this? What should founders be careful of when doing this? How should this be structured? 5.) Coming from Apple, Anna did not have a network among VCs and Founders. How did Anna build her network of VCs and founders? How can others founders do this? What is required for this to be done in a non-transactional organic way? Items Mentioned In Today’s Show: Anna’s Fave Book: The Lord of The Rings Anna’s Fave Blog: First Round Review As always you can follow Harry, The Twenty Minute VC and Anna on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Foundersuite makes the leading CRM for raising startup capital. Since March of 2016, Foundersuite customers have raised over $130M in seed and venture capital. Foundersuite’s CRM sits on a database of over 50,000 investors, which will help you quickly populate your fundraising funnel including a beautiful and easy-to-use investor update tool, and the recently launched a new portal that helps investors and accelerators track their portfolio companies on a single dashboard. For a whopping 40% off a Monthly or Annual subscription use the code “20MinuteVC” at checkout. Greenhouse Software designs tools that help companies hire great people and ultimately build better businesses. Greenhouse works with over 1,500 of the world’s most innovative companies such as Airbnb, Slack, Snap Inc. and Lyft. A wrong hire is not only costly for a company but can also turn an employee into an unhappy one. With Greenhouse’s Applicant Tracking System, companies can make well-informed decisions and hire qualified candidates who are empowered to do the best work of their careers. Anybody who has a company that’s scaling quickly but has trouble hiring and retaining the right people. Visit www.greenhouse.io today to discover how your company can grow.