Cost of client acquisition is a big time stat that when you track it, separates your agency from the pack. It's also just one of many advanced business and marketing metrics you should consider discovering. Because too often agencies get stuck accepting the things that have always been done at face value. Those things are rarely restructured and even less frequently reevaluated. That's what I talk to Bogus Handzel, of Handzel and Associates, about as he puts everything on the table to figure out the cost. P.S. There's a lot of stuff on the table inside Agency Nation University, have you seen it all?