There's nothing worse than when you sell something short of what it can ultimately become. The part that's really not fun is it's pretty easy to do and really hard to recognize. However, if you're willing to commit to the process and make sure you know where you're going, the results could be surprising. The biggest challenge will be finding enough dedication to last long enough to find out. That's what I talk to John Stuart, of Bill Quickel's Insurance Plus, about where his attention should be going.