You might have to lead by example at first for the rest of the agency to see how impactful they can be. That means providing a solid example of what a good one looks like and help encourage and coach the rest of the staff to give it a try. Of course, sometimes there aren't enough examples or encouraging words in the english language to compel some people to get in front of the camera. Then you might be faced with the difficult choice of leaving the individual agent behind to push the agency forward. That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about how he's making video proposals happen in his agency. The Truth About Video Proposals (Part I) The Truth About Video Proposals (Part II)