Success stories are great! But it’s also helpful to hear about the challenges that come with the success. Challenges are something everyone can relate to. On this episode of The Amazing Seller, you will hear from one of your fellow TAS followers, Jarret Colton. You might remember him from TAS episode 252. Jarret has experienced recent success and challenges with his private label business. Scott and Jarret discuss inventory problems, building a brand, building an email list, and so much more! This is a great episode with practical applications that you can learn from to improve your business approach, you don’t want to miss it. Dealing with inventory problems The two biggest problems an Amazon seller fears are having a product that doesn’t sell and having a product that sells but running out of inventory. Have you thought through how to deal with these scenarios? Do you have a plan for liquidating your product if it doesn’t sell like you expect it to? What about a product that takes off and you run of out of inventory, what is your plan? On this episode of The Amazing Seller, Scott talks with someone who has gone through one of these challenges. Jarret Colton has seen a good amount of success with his business over the last year but recently ran out of stock for some of his best selling products. Scott and Jarret discuss this issue and some steps you can take to prevent it. Are you creating a product or building a brand? It can be easy to get so caught up in finding a product that performs well on Amazon and then focusing on the next best seller that you lose sight of the big picture. Building a brand. The best way to create long lasting and sustainable success is to break into a niche market and start building a brand around those products. On this episode of The Amazing Seller, Scott talks to Jarret Colton. Jarret is following through with this methodology and is building a great brand around a very specific market. If you want to learn more about the success of focusing on brand building over chasing the next successful product, make sure to catch this episode! Building an email list One of the most important things you can do to start setting your business up for success and move away from just relying on Amazon sales is to build an email list. Jarret Colton learned this lesson after he attended a recent TAS event in Arizona. Jarret has a growing and successful private label business that he wants to take to the next level. He put all the pieces in place using the giveaway resource “King Sumo.” Before long he started to get people signing up for his giveaway - that soon translated to likes on the Facebook page he set up. Jarret was impressed with how great this strategy paid off. So what is holding you back? Are you ready to get started and take the steps necessary to build your email list? If you are, make sure to listen to this episode and also check out the email list building resource at the end of this post! Keep Looking Forward and Take Action! Are you struggling to find success with your business? Have you put the time and energy in only to see little or no results? Stay with it. On this episode of The Amazing Seller, Scott has Jarret Colton give an update on his progress with selling on Amazon. Jarret has been an avid participant in the TAS community and attributes his success to following Scott’s advice. He wants business leaders like you to know that it gets better the more you press on. Jarret’s mantra through all the ups and downs of building his business has been, “Keep looking forward and TAKE ACTION.” That should sound familiar. Jarret also highly recommends getting involved with the in person TAS meetups and events as much as possible. He says that has been a HUGE factor in the success he has experienced. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:30] 1k Fast Track update. [6:30] Scott welcome Jarret Colton to the podcast. [7:20] Jarret shar