Todays’ episode of The Amazing Seller is one of
the “Hot Seat” editions where Scott joins forces with his friend
Chris Schaeffer to analyze a product that has been submitted for
appraisal in hopes that Scott and Chris can give some advice to
increase sales and success. Today’s product is one that is in a
very competitive space and the seller is curious if he’s reached
his limit and should simply give up on the product and move on.
Chris and Scott both say, “No way” and give plenty of tips as to
how this seller can crank up his sales once again. You’ll learn
tons from this episode so make sure you listen.
 
When you choose a private label product make sure
you’re comparing apples to apples.
 
Lots of people see a niche of products that
have tons of great sales numbers but don’t know how to analyze
those numbers and products to make sure they are comparing the
exact same type of product to what they have in mind, or that the
great numbers they are seeing are “real” numbers. Making that
mistake can make the road to sales success very difficult. On this
episode Scott and Chris address how to go about the right kind of
product research before you jump into a promising market. You won’t
want to miss this one, especially if you’re going to be choosing a
new product soon.
 
Get your product on page 1 using Pay Per
Click.
 
If your product is languishing on a page way
back in the search results there’s a lot you can do to get more
exposure for your items so that people see them, buy them, and
organically push your product higher in the rankings. The main way
to do it is by using Amazon PPC to ensure that your product is
being shown when your buyer’s keywords are being searched. On this
episode Scott and Chris chat about how to use PPC to make that
happen and how it can fuel a surge in  your product’s sales
and popularity.
 
Are you doing good follow up with your prior
customers?
 
It’s true that Amazon will not give you the
contact information of people who purchase your private label
products. But that doesn’t mean you can’t follow up with them.
Amazon will allow you to contact them through the Amazon system to
offer product support, ask for reviews, troubleshoot product
issues, and much more. On this episode of The Amazing Seller Scott
and Chris give some options about how to follow up effectively so
that you can increase reviews, seller ratings, and increase repeat
sales of your private label products and related
products.
 
Did you get in on Scott and Chris’ live
event?
 
There were only 30 spots for the live event in
Denver on May 1st. Were you able to get involved? If not, don’t
worry. Scott and Chris plan to do some more live events in
different parts of the country in the future. If you want to have
the opportunity to attend and take part in a live hot seat event,
you can get your name on the notification list at www.TheAmazingSeller.com/live. Be
sure you do, maybe you could even be one of the people who are on
the hot seat and get some first hand advice on your product or
brand!
 
OUTLINE OF THIS EPISODE OF THE AMAZING
SELLER
 

[0:03] Scott’s introduction to the
podcast!
[2:14] Hot seat session begins
right here!
[4:41] The numbers on the product
Scott and Chris are examining.
[6:06] Comparing apples to apples
when it comes to product comparisons.
[8:05] Considering promotions when
comparing your possible product to existing products.
[11:09] The benefits of variation
listings VS separate listings.
[13:05] The need for a possible
relaunch for this product (or possibly yours).
[20:29] Using Pay per Click to get
your product to page 1.
[22:09] How to take advantage of
the expanded keywords section in Amazon’s backend.
[24:54] The strategy Chris is using
to fill out his expanded keywords.
[28:30] Why Scott would not abandon
this product.
[32:09] Using promos with bloggers
in your niche to drive traffic and build a mailing
list.
[34:49] Making the most of follow
up on customers.
[35:10] The key to making it happen
is often time.