Don Katz sounds more like a college English professor than a tech CEO: he’s obsessed with literature and writing. And it’s why he started Audible, the audiobook company now owned by Amazon, in 1995. It was all about the stories, and it was all about the voice of the stories. Katz certainly knows how to run a tech company well, but his passion above all else is storytelling. He was one of the earliest writers for Rolling Stone, where he covered terrorism and revolutions around the world. He then had a long career as a writer. But in his 40s, he decided to take a giant leap into another direction.