Rico Macaraeg is a recognized creative expert in marketing, advertising, and public relations and currently leads the Marketing division of Automobili Lamborghini America. He and his team drive the brand strategy of the global iconic brand for 35 Lamborghini Dealers across Canada, the U.S., Mexico, Chile, and Brazil. Previously Rico worked at Audi and he spent a decade of service to the U.S. Government in the U.S. Navy with numerous service awards. He is the Co-Chair of the Leadership Council with Miriam’s Kitchen focused to end chronic homelessness and he is an advocate with the Semper Fi Fund.