Alan Roach is the President of Baja Designs where they design and manufacture motorcycle and automotive lighting. Alan is a long time Baja 1000 motorcycle racer who took his need for great lighting and turned it in to a thriving business. Baja Designs lights have won every professional and amateur motorcycle and ATV Baja 1000 class for over 15 years. The Baja Designs mantra, Brighter, Bolder, and Better best describe their philosophy of being The Scientists of Lighting. Alan started riding dirt bikes at 10 years old and raced until college and he raced his first Baja 1000 in 1995 and in 1998 he earned third overall in the pro motorcycle division. Alan also raced the Baja 1000 in 2003 in a vehicle and continued racing through 2017.