Carson Lev is the founder of Redphin Productions, a licensing and marketing agency specializing in the automotive industry. Along with his son Aaron, their daily focus is the exclusive management of the brands and trademarks owned by some of the biggest companies and celebrity names in the automotive world. Their services include everything from marketing programs to conceptual design work. Growing up in Southern California Lev was immersed in the hot rod car culture. His early career included biomedical product development, computer technology and automotive design and manufacturing. His client list is vast and includes many international brands and accomplished builders and designers. Carson has hosted and been a featured guest on numerous hot rod and automotive related television and radio programs. He was inducted into the Inaugural Class for the Die-cast Hall of Fame in 2008 and was recognized as a Distinguished Alumni by California State University, Long Beach.