Michele Straniero is in the head of International Business Development of the Italian Automotive Design and Engineering house ICONA, head-quartered in Turin, Italy. Previously he covered the same role for the legendary Pininfarina and even before for Comau, the robot and automation unit of FCA Fiat Chrysler. For both Comau and Pininfarina Michele pioneered China markets arriving to opening their start up operations in Shanghai in 1999 for Comau and in 2009 for Pininfarina. Always championing and promoting Italian creativity in automotive design and engineering his restless travelling brought him to relocate and work in Canada, Brazil, India, China and now in USA. In all these countries his passion has always been to contribute with managerial creativity in putting together ideas and resources in order to bring beautiful cars from the drawing board to the road.