Today's guest is the guy behind the guy--he invented many of the marketing strategies used in the industry. In this episode we talk about Direct Response marketing.  What it is and what it isnt----we not only talk about marketing at a high level we get into very detailed "how-to" pieces.   He shares a very detailed marketing strategy that will get you listing contracts over and over. After breaking marketing down for 40 minutes our guest shares how to generate at least 30 referrals every year.  We talk about the psychology behind referrals---even I learn something about my own psychology around referrals.