StartUp is back! And we’re kicking Season 4 off with an update on what’s happening here at Gimlet Media. Since the start of the year, Gimlet has more than doubled in size. And while growth is often the goal for a startup, it also costs a lot of money. In this episode, Alex and his team ask themselves some very scary questions: How are they going to pay for all this growth? And what will happen if they can’t? With a larger staff and six new shows launching in the fall, this feels like a particularly pivotal moment at the company. There are big decisions to be made, with potentially even bigger consequences.