It’s hard to imagine how an argument between a couple of billionaires could make for a compelling story. But when it happens on live television, and it involves two major Wall Street heavyweights, it’s like watching a trainwreck that you just can’t pull yourself away from.

And that’s exactly what happened in 2013, when Wall Street titans Carl Icahn and Bill Ackman got into a legendary verbal battle on CNBC that centered around Herbalife, the company caught in the middle.  

The host that day was Scott Wapner who unexpectedly found himself refereeing this 30 minute segment that became known as “The Brawl.”

It left such a mark on Wapner that he felt compelled to explore the roots of the battle by writing When the Wolves Bite: Two Billionaires, One Company, and an Epic Wall Street Battle.

This recently released compelling read recounts the story of the clash of these two titans over Herbalife, a nutritional supplement company whose business model Ackman questioned. Icahn decided to vouch for them, and the dispute became a years-long feud, complete with secret backroom deals, public accusations, billions of dollars in stock trades, and one dramatic insult war on live television.

In researching the book, Wapner gained unprecedented access to all the players and unravels this remarkable war of egos, showing the extreme measures the participants were willing to take.

It’s a classic Wall Street tale of money, power, pride and greed.

“Better Off” is sponsored by Betterment.

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"Better Off" theme music is by Joel Goodman, www.joelgoodman.com.

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