Storytelling in Sales: A Real and Practical Guide: Storytelling in Sales, #1

By On Point Publishing and Targus Hitsen

THE LEADING SERIES FOR STORYTELLING IN SALES

Successful Real Life Sales & Storytelling Structures as used with Ferrari, Marriott, Big Four Professional Service firms, Tech, SaaS & Service Related Industries, amongst others.

Sales processes and structures can be highly pressured, with a great deal at stake. They can also be lengthy, protruding many weeks or months.

Knowing how to implement Storytelling into sales structures can therefore be critical for success. The ancient art of Storytelling can help to ease tensions, build trust and create visual, imaginative pictures for a client.

In sales, you can use this as a tool to add a great deal of value to your sales process, stories enthusing emotion, building trust and speeding up your client's decision-making process. However, adapting Storytelling into sales is not easy.

Despite all the advice that exists, every sales meeting and every sales encounter is different. Planning your stories and structure is not easy when real-life sales meetings are pressured and clients are demanding, the best of preparation being difficult to implement.

This book, Storytelling in Sales, has been written by leading Sales Experts who have been there, day after day, being realistic to what can really be achieved in both Business-to-Business (B2B) and Retail Sales circumstances.

Not only does it document pointers but also key guidance to what they themselves have used with world-leading brands, achieving 60% to 70%+ Sales Conversions day in, day out, along with high-level Client Satisfaction, KPI & Evaluation Reports.

Hearing other people's successful Life Stories is great, but not useful to YOU. Being told to Fabricate the Truth, or "Fake it 'til You Make It", is lying!! Instead, this book is a Real and Practical Guide for achieving true success using Storytelling in Sales, helping you navigate your Sales, Client & Customer encounters, all based on successful real-life experiences you can mold around YOU, as successfully used over many years with leading companies and brands.

This book is the HERE & NOW, not 'Later & Maybe', being a MUST-READ for anybody working in sales with trusted sweet spots for selling any product, comprising technical systems such as those found in Technology & SaaS-related industries.

THIS BOOK INCLUDES:
☆ Bonus Material
☆ Extra Special Secret Hot Tips
☆ Real Life Examples based on Real Case Studies
☆ Exclusive Insights of How to Plan and Tell the Perfect Story in Sales
☆ How to Build Relationships with Clients & Customers, Winning Trust
☆ Successfully Telling Stories with Skills You Already Have and Are Comfortable in Using

Are you ready to become a Sales Storytelling Master?

Techniques used have added value to sales structures and have been tested over many years, reaching high-level Sales Conversions of 60% to 70%+ subject to personnel, sales structures, specified use & conditions.

Please Note: This book can be accompanied by a Training & MasterClass Guide, with efficient & effective exercises to practice and fulfill your skills. Feel free to reach-out via our Social Channels for more information, or for Bespoke versions of the Guide to assist with training teams. 

 

Follow ON POINT PUBLISHING across all major Social Media Channels under the same name, or @OnPointWin handle, for more leading titles from over 20-years, helping YOU to get ahead!!

Full-Color Book. Print Version: 131-Pages

• Language: English
• Publisher: On Point Publishing
• Release date: Feb 26, 2025
• ISBN: 9798230415060

Book preview

WHAT YOU NORMALLY FIND ON THE BACK COVER

Sales processes and structures can be highly pressured, with a great deal at stake. They can also be lengthy, protruding many weeks or months.

Knowing how to implement Storytelling into sales structures can therefore be critical for success. Storytelling, the ancient art itself, helps to ease tensions, build trust and create visual, imaginative pictures for a client.

Working in sales, you can really use this tool to help and assist, adding a great deal of value to any sales process, stories being able to enthuse emotion, that is always a key driver for a client’s decision making process.

However, adapting Storytelling into sales is not easy, as every sales meeting and every sales encounter is different. Advice exists to sit down, plan and structure your stories for sales meetings, yet in real life this is not practical. As above, meetings are pressured, clients are demanding and the very best of plans get thrown out to deal with these issues.

So it’s now time to get real with what you can really achieve in sales using Storytelling, told by experts that have been there day-after-day in both Business-to-Business (B2B) and Retail circumstances, achieving true successes with Sales Storytelling.

There are no long-winded exercises in this book! There are no inconvenient homework charts taking hours or days to complete! A Sales Person is busy enough!!!

Instead this is a Real and Practical Guide to help you navigate your sales, client and customer encounters, all based on real life experiences with key points, steps and examples to help you achieve the sales successes you deserve, along with providing top drawer customer service for your clients.

Quick to the point, well written emphasised Chapters, carefully planned with language styles of emotive and action layering, help to get points across and for them to be remembered. This can prove valuable for your efforts, making Sales Storytelling easy, and easy to win from.

This book is for the HERE & NOW, not the ‘Later & Maybe’,  being a must read for anybody working in sales with trusted sweet spots for selling any product, even comprising technical systems such as those found in Technology and SaaS related industries.

Are you ready to become a Sales Storytelling Master?

Copyright © ON POINT PUBLISHING, 2024. All rights reserved.

Storytelling in Sales

A   R E A L   A N D   P R A C T I C A L   G U I D E

D E D I C A T I O N

TO YOU

Make yourself the Hero of your story

Make your client the Hero of theirs

Copyright © ON POINT PUBLISHING, 2024. All rights reserved.

Storytelling in Sales

A   R E A L   A N D   P R A C T I C A L   G U I D E

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Something else you might like...

A revolutionary book based on trusted principles of

Psychology, Communications, Visualisation & Writing

techniques.

For Writers, Content Creators and Authors

Write to Reality!

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Storytelling in Sales

A   R E A L   A N D   P R A C T I C A L   G U I D E

TABLE OF CONTENTS

INTRODUCTORY DISCLAIMER

PROMOTIONAL CONTENT

INTERNAL KEY POINT & STYLE

PREFACE

INTRODUCTION

1. Planning Your Campfire

2. Gathering Your Wood

Plan stories like campfire wood

3. Kindling Sticks & Stories

Research

Additional pointers

Risk

4. Get into Storytelling Mode

Get the body language and the atmosphere right

Using certain traits yourself during Storytelling can help

5. Breaking Down the Logs & Stories

Keeping the stories relevant

6. Medium Fire Log Stories

Finding your medium fire log stories

7. Big Fire Log Stories

8. Matches for the Fire

9. Sausages or Steak?

Throw on a sausage!

Great big juicy steaks!

What are big juicy steak stories?

Adding sauce to the steak

10. Finding Your Sizzle – Retail Sales

11. Finding Your Sizzle – Business to Business Sales

So how does this affect storytelling for B2B?

12. Keeping Your Matches Close

13. Beware the Weather

Key tactics to use

14. Watch Where the Smoke Goes

Back-up stories

15. Storytelling Tips

Storytelling – key characters

Storytelling – realisation of the journey

Storytelling practice – the overview

Storytelling – the story structure

Storytelling – the story structure for sales

How this story structure plays out for sales

BONUS MATERIAL

CONCLUSION

ENJOYING WHAT YOU’VE READ

PICTURE REFERENCES AND CREDITS

DISCLAIMER

Copyright © ON POINT PUBLISHING, 2024. All rights reserved.

Storytelling in Sales

A   R E A L   A N D   P R A C T I C A L   G U I D E

INTRODUCTORY DISCLAIMER

All written content and material in this Book has been designed and produced independently, successfully used in the past and practiced for text, copy and content purposes.

No Artificial Intelligence has been used in production of this Book, but may be used for Copyright source and content violation checks in the future.

All written content and material listed in this Book has been self-designed in isolation and without reference to any others. It has been professionally approved and successfully used, now granted for publication in this Book and Series only, subject to publishing rights and agreements by the Publisher.

Any comparison to other content, material or details referred to or used in the same way is purely co-incidental, this written content and material instead based and written from both personal and independent experience, now produced and made available for sale.

For the full Disclaimer and attributed terms please follow this link towards the rear of the book. Thank you for your understanding.

Copyright © ON POINT PUBLISHING, 2024. All rights reserved.

Storytelling in Sales

A   R E A L   A N D   P R A C T I C A L   G U I D E

PROMOTIONAL CONTENT

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Copyright © ON POINT PUBLISHING, 2024. All rights reserved.

Storytelling in Sales

A   R E A L   A N D   P R A C