The Book of Last Resort: A Subversive Guide for Artists in the Digital Economy

By Jonathan Reed

This book is exactly what it says: a Book of Last Resort. But if you're an artist toiling without traction, it may be time for something different. Fifteen years in the making, The Book of Last Resort is Jon Reed's hand-crafted love letter to all the artists who aren't where they want to be creatively - or financially. The goal? Turning hard truths about the digital economy into a methodology that artists can use.

 

Is free content a potent marketing tactic, or a trap? How do you effectively build an online audience, as exclusionary algorithms cater to deep pockets or push vacantly viral memes? Until you unravel your creative identity, success is a trap. But your true creative power is found in your scars - and imperfections - that you might try to mask over. Open up, read on, and channel these bittersweet insights into the creative expression that will change the terms of your existence.

 

And yes, this book does address the impact of AI on your creative pursuits. AI is an unfolding part of this story that will pose additional obstacles to creators, both in terms of finding audiences and monetization. AI will also impact the jobs outlook as well. However, AI may end up increasing your audience's craving for the brave, uniquely human aspect of creation Jon advocates for in the Book of Last Resort.

• Language: English
• Publisher: Jonathan Reed
• Release date: Apr 20, 2024
• ISBN: 9798223332589

Jonathan Reed

Jon has a passion for helping people to develop a more entrepreneurial approach to their careers. He believes that the "corporate contract" has been broken, and that it's time for people to regain economic control of their lives. His latest book, "Free from Corporate America: A Tactical Guide to Success on Your Own Terms," shares some of Jon's favorite tactics and business philosophies.

Book preview

Who the Heck Is Jon Reed?

Now that we’re past the power thing, who the hell am I to talk to you like this?

The answer: I’m nobody. But yes – I’ve used the principles in this book to tangible effect. I’m not a famous artist – far from it – but I’m not promising you that anyhow.

I started this book in my mid-40s – I’m 54 now. I’ve run my own business for about 20 years. Despite years of humbling effort, I’m not much of a guitarist. My drawing skills are oceans from gallery-worthy. My video skills are reluctantly improving; I hope to be active in film someday. After loads of practice, I’m a pretty good podcaster. But I can write. I’ve worked at it and fought with it for a long-ass time.

Beyond reams of blogs, I’ve published three other non-fiction books. Officially, I’m not a published fiction author yet, but I’ve done more fiction than I’m ready to talk about. Spoken word isn’t something I do often, but I’ve had my moments.

Blogging/podcasting/video advanced me in the tech field. Perhaps I understate: it’s put a roof over my head, invoked life-changing adventures, and changed my circumstance. My creative output in that field has reached a niche global audience. But here’s the kicker: I was in a career pickle, until I employed the subversive tactics you’re about to