We Realize That The Market Is Very Strong And Dynamic

By Amy Wise

AQuy and a university publisher have cooperated to establish a publishing company, located right on the campus of that university, with annual book sales revenue of 90 million yuan. . Since its establishment several years ago, his company is still developing very well.

But now, what makes A Quy feel very pressured is that due to the influe

• Language: English
• Publisher: Amy Wise
• Release date: Oct 2, 2023
• ISBN: 9798868952760

Book preview

We Realize That The Market Is Very Strong And Dynamic

We Realize That The Market Is Very Strong And Dynamic

Copyright © 2023 by Amy Wise

All rights reserved

TABLE OF CONTENTS

CHAPTER 1 : A BUFFET PARTY CAN SAVE 200 THOUSAND RMB

CHAPTER 2 : IDEAS ABOUT INTEREST RATES

CHAPTER 3 : THE POWER OF A SIMPLE BIG GOAL.

CHAPTER 4 : THE WEAKEST LINK OF THE CHAIN

CHAPTER 5 : THE REASON HERE IS THAT A TRADER CAN SEE

CHAPTER 1 : A BUFFET PARTY CAN SAVE 200 THOUSAND RMB

When the company is on the rise, the bosses will care about the growth rate, try their best to expand the scale, and worry that the growth rate will slow down; When profits decline, bosses will think of ways to lower costs, cut spending, and save as much as possible. Bosses often use themselves as an example, so starting with the smallest things, how much money can be saved?

AQuy and a university publisher have cooperated to establish a publishing company, located right on the campus of that university, with annual book sales revenue of 90 million yuan. . Since its establishment several years ago, his company is still developing very well.

But now, what makes A Quy feel very pressured is that due to the influence of the currency market and other reasons, this year's book consumption has decreased by more than 15% compared to last year, and the capital recovery rate is also decreasing. much slower, therefore, it is impossible not to think of ways to save costs for the company. The expenses for the company each year are very large, of which the cost of receiving guests alone is more than 400 thousand yuan. The company's scale is increasingly expanding, the number of authors and partners is increasing, so the expenses Receiving guests each year also increases significantly. A Quy said that in the past, the company's cash flow was good so there was no pressure, but this year, the pressure has increased so it must be thoroughly saved in all aspects.

One day, Vu went to the company to meet A Quy to discuss choosing a topic for the next half year. Around noon, seven university lecturers from Shandong arrived. These are the people who together with A Quy edited a number of textbooks and documents. This time they came to Beijing to attend the conference and came to visit him. At the same time, they also want to find out if there are any projects that can cooperate. After talking for a while, it was time for lunch. Vu knows that A Quy is very afraid of inviting guests to eat, because he only drinks one or two glasses of wine before he gets drunk. Having gone to receive guests with him many times, Vu knows very well, ten times out of ten, five times Vu has been proven. Seeing A Quy drunk. Today there are seven people from Son

Winter is coming, surely A Quy will have to work hard.

Distinguished guests come from far away to visit, how can you not be happy? As expected, A Quy already had plans for lunch. He softly said to the guests: Guys, I have a very important meeting at noon today, and you also know that my alcohol tolerance is not high. Just drinking one cup will make my face turn red. If I let It was not good for the principal to see it. So I would like to invite you to eat buffet in the cafeteria. Currently, there are many industry leaders participating in professional courses at school. Who knows, you may meet acquaintances.

So everyone went to the restaurant, the scene there was not bad, quiet and comfortable, very suitable for business discussions and cooperation. The people who come here to eat also seem to be people of high status in society. The food is diverse and rich, and diners choose their own food and drinks. Everyone was very satisfied with the atmosphere and food here, eating and talking happily.

An hour later, A Quy saw the lecturers out of the school gate, until they got in the car before he and Vu returned to the company.

Vu smiled and asked A Quy: A Quy, you are becoming more and more frugal. You offered each person a 15-yuan meal and then quickly chased them away. Why did you earn so much money?

A Quy laughed and said: "Don't you and the teachers have a good meal? At noon, people often only eat and drink lightly because in the afternoon they have to work, drink a lot of alcohol and then ruin everything. Moreover, now I am the Director of the company. If I don't set an example of frugality, dozens of subordinate department heads will all follow the example of wasteful spending. If one person is 10 times more wasteful, ten people will be 100 times more wasteful. . You should not underestimate this, because if the leader only entertains the common people like that, others will automatically follow. I will not stipulate specifically how much money is to entertain guests, that would be too rigid.

Think about it, like before, five or six guests came, plus the department director and their copy editors, the total was a dozen or so.

People, if you entertain at a luxury restaurant, it costs 1,000 yuan. You can't serve guests cheap wine. Two or three bottles of mid-range wine are already 1,000 yuan. At least you have to drink two bottles. So, including the cost of food and alcohol, it must be about nearly 3,000 yuan. Actually, the lecturers and authors who come to our company have also eaten all kinds of delicious seafood, they don't pay attention to the food, like today, they all ate very deliciously, and I also sent them off. Just get in the car, the necessary things have already been discussed. They all feel comfortable, it's not like they came to me to drink, it's just to discuss work."

If you do a little calculation, you'll see that today's lunch for ten people costs 150 yuan. Compared to the previous standard of 3,000 yuan, I've saved 2,850 yuan. The company's guest invitation cost last year was nearly 400,000 yuan, of which two-thirds were of the same scale and rank as today. If based on the current situation, instead of losing 260 thousand yuan, we will only lose about 13 thousand yuan, saving nearly 250 thousand yuan. I find that solving problems quickly and effectively will make my partners much happier than spending effort on flattering and inviting them.

Vu couldn't help but laugh and said: It's true that the richer the boss is, the more frugal he is, but what you say makes a lot of sense. I won't invite you to drink today. I'll probably quickly review the topic. Is it your future? Please solve your problem quickly so you can be satisfied."

A Quy laughed loudly: You really know how to take full advantage of opportunities. Okay, let's sign the contract.

Interesting lesson

In business, entertaining customers is a normal thing, but whether or not the cooperation is good or not depends entirely on how many guests you receive. Satisfying customers' work requirements is much more important than emptying a cup or raising a glass. Business leaders need to set an example of saving, starting with the smallest things to create a good precedent.

5. SMALL BUSINESS ACROSS THE PACIFIC

Those who can afford to go abroad feel that the standard of living in China is too different from the US or other developed countries. If working in the country only earns 5,000 yuan a month, a person doing the same job in the US can earn 5,000 US dollars. Workers in the US have income dozens of times higher than Chinese workers, the basic reason is due to the exchange rate difference between the US dollar and the Chinese Yuan, which is why many new jokingly said, if my salary were that many dollars, life would be a lot more comfortable. People living in America earn dollars, while in China they only earn renminbi. But there are people who are very smart to use Yuan to buy goods, then sell them abroad for US dollars, in the blink of an eye they can make dozens of times more profit.

Vuong's siblings have all settled in the US several years ago. Vuong studied accounting and also wants to emigrate to the US, so he is busy making authentication papers. There are several different ways to migrate, the first is to migrate to reunite with family. Once you can prove that you are a direct blood relative, you can settle down. Vuong and Vuong's siblings are not considered to be directly related. If Vuong later wants to bring his children to the US, he can apply for immigration to reunite with his family. Another type is investment immigration, immigrants must establish a company in the country they want to go to, then hire native people to work, solving employment problems for the host country. Vuong did not know what he would do after coming to America, so he could not apply to emigrate in this way. There is only one form of technical migration left to try to achieve

International certification that the country you intend to migrate to needs, and choose a profession that that country needs workers to have the opportunity.

Documents related to international certificates are mostly written in English, there are very few documents translated into Chinese, and not many publishers publish them. Vuong asked his brothers and sisters to send books back from the US, paying for the books. It must be calculated in US dollars. The amount of money to buy those documents is not worth much to Americans, but to Chinese people it is not a small expense. To be able to go to America, Vuong had no choice but to starve and spend money to buy books. One day, while looking for documents online, Vuong saw a domestic publisher releasing this type of book in photo file format, still in English. The price of the book compared to the original price is not much different, but one side is US dollars, the other side is the local currency, the price difference is more than ten times.

Vuong extremely regretted it. If he had bought it a month or two later, he would have saved a large amount of money. Vuong continued searching and found that many domestic universities also began using foreign documents, still in the form of English copies. Many domestic publishers have also noticed the increasing demand for foreign technical certificates, so they have contacted overseas publishers to buy book publishing rights.

Vuong told his brother about this, and his brother was not surprised, saying: This is normal, many people in the country are studying to get the latest certificates abroad, their qualifications are not bad. Can directly read documents in English. Furthermore, many students studying abroad also regularly send money back home, asking someone to buy books for them and send them here, which can save a lot of costs.

His brother's words were a good suggestion for Vuong. Through friends and the Internet, he became acquainted with many Chinese students abroad, and he and his friends cooperated in selling books online. International students will send the list to Vuong, while Vuong is in charge of finding a domestic publisher, finding books published in English, buying them at a price only 60% of the publishing price and reselling them to customers at a low price. 60% of the price of books sold abroad. Basically, the price you buy in Chinese Yuan is the same price you sell in US dollars. The proceeds will be divided equally between Vuong and the international student. Vuong also set up a website to introduce books in English and their prices, suddenly becoming a small boss.

Interesting lesson

The price of a product is a combination of fixed production costs, circulation costs and advertising costs. Of course, consumers' level of price acceptance must also be considered. In different countries, because living standards and labor prices are not the same, product prices are also different. In the above example, it can be seen that the quality of the books is the same, but because the copyright transfer in each region is not the same, plus the price acceptance level of buyers is different, the selling price of the book is also different. However, it is impossible to expand business this way, because copyright transfer always comes with strict regulations. This story is just a suggestion to show us that if we open