Data Privacy: What Enterprises Need to Know?

By Deepak Gupta

"Data is the new oil" — it has become a cliché now: any enterprise today understands that data is not just an opportunity; managing data is almost how managing a business is. The success of tech companies that tailored solutions to meet consumer needs and alleviate pain points demonstrates the power of data and the modern data economy.

 

How can enterprises become competitive in this paradigm shift?

 

In this short yet insightful ebook, enterprise leaders will get in-depth insights and much-needed perspectives from Deepak Gupta — CTO of LoginRadius and a well-known technologist — on managing data security and privacy.

• Language: English
• Publisher: Deepak Gupta
• Release date: Feb 1, 2023
• ISBN: 9798215900963

Deepak Gupta

Deepak Gupta is a dedicated and experienced cybersecurity and technology professional with years of experience in application and platform development, driving technological innovation, and creating user-centric solutions across the cybersecurity space. With over 15 years in the industry, Deepak has quickly made a name for himself as an industry leader and a product visionary with a knack for developing the right type of user solutions that can be seamlessly applied to a cybersecurity infrastructure. With an eye on the changing, growing, and evolving cybersecurity threats that continue to impede how we access our digital information and protect our digital identities, Deepak remains focused on reducing the chance of troubling data breaches, aggravating system downtime, and frustrating user experiences. In order to meet the needs of the changing cybersecurity space, Deepak continues to conduct robust research around customer identity and access management (CIAM). From there, he brings his knowledge back to his team, who strive to design and develop new features that continue solidifying LoginRadius’s standing as a leading provider of customer identity and access management. In addition to Deepak’s decorated career and prestigious education, he has also served as a keynote speaker for a wide variety of global events and conferences centered around data, cybersecurity, and technology. Deepak has spoken at Identity North, Microsoft’s India VC Summit, and more. Deepak has also authored several books in technology and cybersecurity, with one of his most popular titles including the Handbook of Computer Networks and Cybersecurity. Deepak currently writes for FastCompany, DevOps.com, CIO, Forbes, and others.

Book preview

Executive Summary

The Data Opportunity & Challenges

Data is the new oil — it has become a cliché now: any enterprise today understands that data is not just an opportunity; managing data is almost how managing a business is. The success of tech companies that tailored solutions to meet consumer needs and alleviate pain points demonstrates the power of data and the modern data economy.

Collecting data ethically is just a first step. To succeed in the data economy, the collected data has to be processed in ways that unlock business value and growth opportunities. Whether early or late movers, any organization can build consumer trust and gain decisive advantages with better technological approaches and business strategies.

We see this time and again: consumer media services like Spotify and Netflix stay ahead of the competition by delivering superior consumer experiences powered with mass personalization based on consumer behavior data gathered on their apps. Google has built a vast ad network that delivers ads more optimally on the back of consumer behavioral data. The examples are endless, and so do the opportunities for enterprises to collect, process, and manage data more effectively.

Here lies the challenge of managing the