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    Balkan Blues: Consumer Politics after State Socialism
    Balkan Blues: Consumer Politics after State Socialism
    Balkan Blues: Consumer Politics after State Socialism
    Ebook315 pages4 hours

    Balkan Blues: Consumer Politics after State Socialism

    By Yuson Jung

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    About this ebook

    An exploration of how a state transitions from the collectivized production and distribution of socialism to the consumer-focused culture of capitalism.

    In Balkan Blues, Yuson Jung considers the state as an economic agent in upholding rights and responsibilities in the shift to a global market. Taking Bulgaria as her focus, Jung shows how impoverished Bulgarians developed a consumer-oriented society and how the concept of “need’ adapted in surprising ways to accommodate this new culture.

    Different legal frameworks arose to ensure the rights of vulnerable or deceived consumers. Consumer advocacy NGOs and government officers scrambled to navigate unfamiliar EU-imposed models for consumer affairs departments. All of these changes involved issues of responsibility, accountability, and civic engagement, which brought Bulgarians new ways of viewing both their identities and their sense of agency. Yet these opportunities also raised questions of inequality, injustice, and social stratification. Jung’s study provides a compelling argument for reconsidering of the role of the state in the construction of twenty-first-century consumer cultures.

    “A good contribution to post-socialist and Balkan studies, showing well that the concept of post-socialism can still be useful not only in the context of Central and Eastern Europe, but also in the Balkans. The book is based on long-term, deep ethnography and is well written . . . I recommend it to anyone who wants to try to understand social, political, and economic differences in Europe and everyday practices related to the (imaginaries of the) state.” —Karolina Bielenin-Lenczowska, Ethnologia Polona
    LanguageEnglish
    PublisherOpen Road Integrated Media
    Release dateFeb 1, 2019
    ISBN9780253036728
    Balkan Blues: Consumer Politics after State Socialism
    Author

    Yuson Jung

    Yuson Jung is Assistant Professor in Anthropology at Wayne State University. Jakob A. Klein is Lecturer in Social Anthropology at the School of Oriental and African Studies (SOAS), University of London. Melissa L. Caldwell is Professor of Anthropology at the University of California, Santa Cruz and the author of Dacha Idylls: Living Organically in Russia’s Countryside and Not by Bread Alone: Social Support in the New Russia.  

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      Balkan Blues - Yuson Jung

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