Namo: A Name. a Cult. a Visual Delight

By Aroop Datta

Narendra Damodardas Modi stands for hope. Hope for billions of Indians. Love him, Hate him, NaMo is Indias last chance. His story fascinates almost every community in India and many abroad. His ever growing huge fan following has made him the most-searched political personality on Google in 2014. While several books have already been written about the Man, very few have been written about him by a true- fan, one of several Millions across the world. This honest endeavor written in totally non-controversial style, on his struggle of early years, rise as a CM of Gujarat and his stupendous success over a 13 year stint, his magnanimous election campaign to lead India to an almost single handedly historic verdict to his becoming Indias fifteenth Prime Minister is purely directed at his fans to enjoy the wonderful moments of their truest Leader. His rise hasnt been a fairy tale story to say the least. Its been an uphill struggle, battling his way to the top, fighting several battles both within and outside including his media love-hate in India and abroad. NaMo has only one way forward, to take India to a glorious future and convert his multi Trillion-dollar dream of India into a reality.

The book contains an interesting foreward by Shantanu Guha Ray, a Wharton-trained business journalist who scooped the Coal Scam in 2011 and won many national and international awards for a series of investigations.

A unique Chapter on Shri Modis visit to Siachen with some rarely-seen visuals will form part of the Visual Delight for all and one. Several images of Shri Modi have been included in the Book. Enjoy reading NaMo A Name, A Cult. A Visual Delight.

• Language: English
• Publisher: AuthorHouse
• Release date: Jun 19, 2015
• ISBN: 9781504913959

Aroop Datta

The Author writes, “I knew the book had to be different or rather unique, either in its content or in its design, to be a ‘stand-out’ among several of the books written on Shri Modi.” With the theme “Visual Delight” (having more than one hundred carefully chosen images), designed as a “Coffee Table Book”, this surely is a “Collectors’ Item”, a first of its kind, on Shri Modi. The Author has written this Book purely as one of his several million passionate Fan, for a Leader who inspires many in India and the World. The Book contains every detail of a new India that is the age of “NAMO-DITVA”, for every Fan who wants to know about their cherished Leader, now a fast ever-growing “cult” personality. To add to the ‘novelty’ factor, each Chapter starts with an inspiring NaMo “quote”. The numerous visuals and several illustrations & charts bring about the many moods of Man of the Moment. The book ends with the chapter “And Finally a NaMo Delight in Pictorial”, where several of his moods have been captured along with very interesting ‘tit-bits’ about his personality. The e-book version (colored) along with the paperback (both black and white and colored) and hardback (black and white) editions will be widely available across India and worldwide at top online resellers and many more. More details at [e-mail].

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© 2015 Aroop Datta. All rights reserved.

No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.

Published by AuthorHouse 6/19/2015

ISBN: 978-1-5049-1394-2 (sc)

978-1-5049-1395-9 (e)

Library of Congress Control Number: 2015909551

Any people depicted in stock imagery provided by Thinkstock are models, and such images are being used for illustrative purposes only.

Certain stock imagery © Thinkstock.

Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

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Prime Minister Shri Narendra Modi. Image courtesy & Credits : Press Information Bureau, India, Prime Minister’s Office. PIB.NIC.IN

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I have seen poverty very closely. I have lived in poverty. As a child, my entire childhood was steeped in poverty. For me, poverty, in a way, was the first inspiration of my life, a commitment to do something for the poor. I decided that I would not live for myself but would live for others and work for them. My experience of growing up in poverty deeply impacted my childhood. Then, at the age of 12 or 13, I started reading the works of Swami Vivekananda. That gave me courage and a vision, it sharpened and deepened my sensitivities and gave me a new perspective and a direction in life. At the age of 15 or 16, I decided to dedicate myself to others and till date I am continuing to follow that decision.

Shri Narendra Modi (Courtesy TIME)

Contents

Chapter 1 A Special Foreword

Acknowledgments

Chapter 2 President Obama Writes for Narendra Modi

Chapter 3 From the Heart

Chapter 4 NaMo: The Early Years

The Man and His Personal Life

Early Years, Early Struggle

His Governance Years

Chapter 5 The NaMo Mantra: His Vision

SABKA SAATH, SABKA VIKAS

EK BHARAT, SHRESTH BHARAT

MINIMUM GOVERNMENT, MAXIMUM GOVERNANCE

NEW AGE INDIA

TAKING SMALL, YET MIGHTY STEPS

EFFORTS TO ACHIEVE BIG DREAMS

Chapter 6 The Indian Economy, interesting facts

Chapter 7 Modi: Know This Amazing Person

Know More about the Gujarat Model

More Facts about the Gujarat Model

Chapter 8 2014 Lok Sabha Elections: A Thirty-Year-Old Myth Busted

Chapter 9 The Modi Campaign: Never Seen Before in Indian Electoral History

Chapter 10 PM Shri Modi’s Key Initiatives

MAKE IN INDIA

SWACH BHARAT ABHIYAN

JAN DHAN YOJANA

BETI BACHAO BETI PADHAO

IMF: India to Grow Faster Than China in 2016

Chapter 11 NaMo in SIACHEN: A Tribute to the Valiant Soldiers

Chapter 12 Kashmir: The NaMo Factor

Chapter 13 When He Speaks, He Inspires in Plenty

Chapter 14 Narendra Modi Is Now a True World Leader

Chapter 15 And Finally, A NaMo Delight in Pictorial

Chapter 1

A Special Foreword

By Shantanu Guha Ray

An Eye for Detail

At a July 2012 launch of a coffee table book on Gujarat’s wildlife, Narendra Modi, then a Chief Minister and an outsider to New Delhi, joked to a packed house how Central funds always dried up for Asiatic lions (only found in Gujarat) but flowed in plenty for the tiger, India’s national animal. Modi joked that probably the lions, numbering a little over four hundred, were communal (like him), as compared to India’s secular tigers happy with a Central grant of Rs 200 crore. The crowd loved the dig.

Seconds later, Modi shifted tracks to identify a handful of images to very quickly explain his deep understanding of the biology of animals and psychology of the inspiring world of the wildlife cameraman, Sanat Shodhan—his astonishing adventures and encounters, insights, and emotions.

Almost three years have passed since that event took place in Ahmedabad. Modi is now India’s Prime Minister and no longer an outsider to the Indian capital, having led the right of center Bharatiya Janata Party (BJP) to national power after a decade in wilderness. And he still retains an eye for detail.

He knows modern politicians must rely on their images to carry the day; the ground rules were set over five decades ago in Washington that televised the 1960 debate between John F. Kennedy and Richard Nixon.

The Prime Minister’s office now resembles a fortress. Journalists often lament the loss of their unfettered access to India’s most powerful corridor. They are hence grappling with Modi’s signature style statement and picking up the crumbs to know his way of visual storytelling and whether the Prime Minister has a special team of camerapersons who constantly work on his images. No wonder that Delhi’s gossip circuits are constantly buzzing on the Prime Minister’s deft handling of images in print and on television.

Critics have found a unique parallel between Indira Gandhi and Modi, both extremely adept than ever at using images to solicit knee-jerk reactions from people (read voters), probably to maintain a sense of defiance vital for a national leader. Gandhi knew a storehouse of rousing images were vital to suggest her greatness to India.

Modi has a similar belief. He knows that in politics, image can be just as important as substance. It helps sell the bottom line, which is that he is the only leader standing at the pinnacle of Indian politics who knows how to tighten the nuts and bolts of a battered economy and ensure better governance. The Prime Minister needs images to sell his billion-dollar dream to Indians.

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Shantanu Guha Ray, a Wharton-trained business journalist, briefly flirted with sports during his stint at ESPN. He scooped the coal scam in 2011 while he was with India Today and won many national and international awards for his investigations. He represents a European news wire agency in India and lives in Delhi with his daughter, wife, and two dogs.

Acknowledgments

Various images used in this book deserve credit and courtesy of the copyright holders. Following are the names of several organizations and personalities who have contributed to this book:

• Front cover image courtesy and credits: Arindam Banerjee, Shutterstock.com

• Front and back cover design: Aroop Datta

• Back cover image courtesy and credits: Press Information Bureau, Government of India, Prime Minister’s Office, PIB.NIC.IN

Images, support, and various courtesies were extended by the following:

• Press Information Bureau, Government of India, Prime Minister’s Office, PIB.NIC.IN

• NarendraModi.in

• Prashant Panjiar, LiveWireImages.com

• Rubina Chatterji, Hindustan Times, HT Media Ltd.

• Ashutosh Chaturvedi, Hindustan Times, HT Media Ltd.

• Sugandha Dubey, SIBSA, StockImageBank.com

• Arindam Banerjee, Shutterstock.com

• Shaikat Paul, Shutterstock.com

• Nisarg Lakhmani, Shutterstock.com

• Shantanu Guha Ray, for his foreword

• Lali Datta

• Anushka Datta

• Sri Joyguru Sevakendra Trust Sreerampur, West Bengal, a religious and charitable organization

Chapter 2

President Obama Writes for Narendra Modi

Time selected Narendra Modi as among the top one hundred most influential people. US President Barack Obama wrote the foreword on Shri Modi. Headlining as India’s