Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Marketing for Scientists: How to Shine in Tough Times
    Marketing for Scientists: How to Shine in Tough Times
    Marketing for Scientists: How to Shine in Tough Times
    Ebook421 pages3 hours

    Marketing for Scientists: How to Shine in Tough Times

    By Marc J. Kuchner

    4.5/5

    ()

    Read preview

    About this ebook

    It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate.

    As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge.

    Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders.

    Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
    LanguageEnglish
    PublisherIsland Press
    Release dateJun 22, 2012
    ISBN9781610911733
    Marketing for Scientists: How to Shine in Tough Times

    Related to Marketing for Scientists

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Mind

      Jan 20, 2021

      Binge-drinking teenager s run the risk of shrinking their br ains (as w ell as having their stomachs pumped). Mor e than one in five 15-19 year olds in high-income countries admit to occasional booze binges, but a report in the British Medical Journa

      1 min read

    • Article

      Pine Trees And Fertility

      Feb 13, 2022

      “Weed it & weep” (February 12), on invasive plant pests, made sobering reading. It also highlighted the conundrum that makes pine trees both a blessing and a blight. They are a blessing because they provide a useful and valuable product while also ab

      7 min read

    • Article

      The Nature Of Science

      Dec 18, 2022

      To claim health benefits, you should be required to provide evidence (“Natural selection”, December 10). Complementary medicines, including herbal medicine and homeopathy, may well be popular in countries such as France and Switzerland, and may well

      6 min read

    • Article

      In Memoriam: Richard L. Stroup (1943–2021)

      Jul 18, 2022

      Rick Stroup was one of the founders of the environmental economics movement; he was a conservationist of the first rank. Conserving resources requires accounting for the opportunity costs of using those resources. But in the 1970s the focus of enviro

      5 min read

    • Article

      Science and Politics Are Inseparable

      Jan 24, 2023

      Science and Politics Are Inseparable
      4 min read

    • Article

      University Challenges

      Jun 4, 2023

      University Challenges
      7 min read

    • Article

      The Problem With Reason

      Aug 26, 2020

      The Problem With Reason
      8 min read

    • Article

      Under The Microscope

      Nov 17, 2021

      Under The Microscope
      7 min read

    • Article

      Who’s Marching for Science—and Why? Here Are 15 Answers

      Mar 15, 2017

      While science and its impacts on beliefs and our world will always be the subject of debate, in general it has been accepted that the scientists themselves should largely stay on the sidelines. The recent election has triggered a reevaluation of this

      8 min read

    • Article

      Choosing To Die

      Nov 13, 2022

      So far, the End of Life Choice Act seems to have been successfully and compassionately administered (“Death wish list”, November 12). Prior to the referendum which preceded the act, numerous organisations spent large sums of money advertising their o

      6 min read

    • Article

      Knowledge And Science

      Aug 1, 2021

      The authors of the “In defence of science” letter (July 31) use their privilege to perpetuate a cherry-picked history of science, advancing an argument that suppresses rather than promotes science education. Invoking the lineage of science from Mesop

      8 min read

    • Article

      Prevention Better Still

      Feb 20, 2022

      As a woman in her fifties, with a mother who died from breast cancer at 32, I have been grateful to receive funded annual mammograms since my early thirties (although when I turned 50, these reduced to the biennial schedule). For a few years now, rad

      7 min read

    • Article

      The Gender Agenda

      Jun 27, 2021

      The June 26 cover story, “The body politic”, asserts that “gender diversity is a worldwide trend”, but your stories focused on New Zealand and Western case studies. Has the rest of the world caught up with the idea of an innate gender identity that i

      8 min read

    • Article

      Rape And The Justice System

      Mar 27, 2022

      Oh, for the day when those who rape are actually convicted without the complainant being further brutalised by the justice system. I was interested to read about the rape myths researcher Elisabeth McDonald describes (“Bitter justice”, March 19). Fif

      8 min read

    • Article

      Peeling Back The Layers

      Sep 4, 2022

      Peeling Back The Layers
      8 min read

    • Article

      Science And Knowledge

      Aug 15, 2021

      I would like to add to the debate (“The meaning of science”, August 7) by pointing out that although mātauranga Māori can well stand on its own, there is strong evidence of its value in addressing issues where the dominant discourse of science has fa

      8 min read

    • Article

      Temperature Check

      Jun 12, 2022

      Temperature Check
      2 min read

    • Article

      A Defence Of Truth

      Dec 19, 2021

      Humans have always thrived on good information and have often suffered from disinformation. Thanks to science and its most pervasive and invasive recent off shoot, social media, we have never had so much of either, and the contrast between salutary a

      5 min read

    • Article

      We Are What We Eat

      Oct 16, 2022

      I grew up in a farming environment where many people ate lots of meat (“Meat the challenge”, October 8). But my parents were not farmers and my father grew an abundance of vegetables. We ate a lot of fruit. We were healthy, fit and active. As I grew

      6 min read

    • Article

      At Risk Of Cancellation

      May 14, 2023

      At Risk Of Cancellation
      10 min read

    • Article

      Covid Crush

      Jul 9, 2023

      Covid Crush
      6 min read

    • Article

      A Peer Review of the March For Science

      Apr 27, 2017

      This past weekend, the March For Science drew hundreds of thousands of scientists and science supporters onto the streets in 600 locations on six continents. It was, by most accounts (including those of science historians), an unprecedented event. Bu

      4 min read

    • Article

      Creative Culture

      Feb 28, 2018

      by Richard Denniss Paperback, 275 pages, black and white Published by Black Inc $27.99 inc GST Author Richard Denniss says it’s time we distinguish between consumerism (the love of buying things that are harmful to us and the planet) and materialism

      3 min read

    Related categories

    Reviews for Marketing for Scientists

    4.5/5

    3 ratings1 review

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 5/5
      An excellent treatment on how to let the world know about your ideas as a scientist (or any other academic) without pissing everyone off

    Book preview

    Marketing for Scientists - Marc J. Kuchner

    U`book_preview_excerpt.html\۲uͪ[.J"S(XJR=@ t0 ѓ~oT^?їdw70<3@}]UO><=}r4C$^w3S;x<0=iz~/?_ۇ~tig֩}/6t >^bT=.&SuvjUlvz7aW.Ƙb?|6ql}mC5U=OUjL1ƾ:K.ڍQŅؘhӡ }S}vMb*ma=O]bw|e qۡ:fg~&y^ƻ 4aspuv5uX#4p1rxp|8Lфu 3㛩6Ui܅sӵɇ?<}}U{HD2:=yM5`C*1tX 1AZ-}@$@"{64%s5Ɛ/jC{$w!SRz9:҅O]ItU};lsވo1JHf Gxa5N{ M8_@OeEP@-ZUCU4vP1>)x?%G}cHh04Pq^XԧgxM60*,7볓͉B~d]o4N8UaXIuCdU<Pi #(#J1yC&FXCۉw[~EWronLwM*]gbhKI k ᧛K 2汣Qzy:̠XLZwfS'E+N!%P@#v6šǿv܀8/^ Y?ztV<PWn摾ji^` 51H5n̴ͫ4Ms 4].mxdXB+6-] 8ӟcm _ Y5ݵ}XurJZi憰 ס?W}C Ќc؇[|m*Ԍ¬>G̈́푣Qtt\yԡyсo-4},Sɞ[Jc8Vpg|-o@TtnU'5H @s`,'^/ FV?I'O 6j(m|h;Y@E ē aAʁޡ4z |,ka9``Ÿ׵X`CL?% p%8艬!?2v?֑evA^8X$gރ!p;W0=*24F׷4o&si8_ GD ״&;ˇ|WWdWe;^\B0Z9/^MwENȋȁ f2 vLđW@}qs-wh˸y.aeS]#`7ilcDk,_HwĆ3꘿CJ08xU؝90Qt=3lXV[/溎v'&6lw>(xtbtz ?HF!r_T. q!)fl^AKaD<}I~OdB_ EV t"vSyZbx %r>oSO+@ v|FEB:+8t]! "/ޒ42CCCWۛ¢ m3!N`/m+N][svzlyҿonE1l ^}6Bܫu"h°Ϗfn TwnpƷy2ʇ۟ H.X6%_t6-Ǒ3kKE@ҺMC[* 9{-X. |]no=B0jKςi\rvp7 *`$k('GdX MzƳ b:?F'T$}ES hĵ@24Q2 =A?sj/]'t.g{~eLH KYX cѿtІSjR#؉N$x'OO`"%&T P\>ׅEsƈc`_E;b TS.vGi~@svz;ueڄ=|!WYa-q<|/*Q 9!1Vĕ6"ja)T k "U2#C:Ye^f\"mgYƅ$񊹋-_GQg\ާ+Cjblע[ .xk  †H:Yun^su @)v 2kyPfONbEDK>N07"jCؾMn"cU)Dž > 3057L*[U71кmRrO!ACx ũLK=Lhr!!aUR`MO[Ylب͌,~(+:[[UG5byt:x{hޣsZ2,g*G}XO] cw&2T˦@3+XKrf'j Ds uʒ'LuyS$r†9| E I!ۨakŰXl2uj2V+:QiU&dɋ繸A BA4 Qba*9a'L@U`ͲyZSL5jXGMVچ`d]fB&1zޥƗ=&Բ \ Z}{KacQ5|ˌܮ?8%.әG}hA}k*=ɦh ,aCo&>ɕ:`!aɿ4Mty]qUp,,^O% 3y/؋qZo+P3|g_9y@bћ #/ڵպl}hƹ ~2VW޲3k"ʄǞ6rM>~.*<:2  B)ҝZ!Ϲ>ҿXnhl{\\l9 oxYy+yﯿ<]|cɛ7X^6B]9dԷiUi#!zP.7N u˯Y? 1sg^ƶǹaX rgt$6o+j,T^s1WTj Y NڿK@ ?>X\[]6Lt:k>M A@G)*+7---Ed+0tQH-Vl~9;{˭()9?0rU]Z: $JIɔZQsv*[;j[A *#PG|Lga8.dTQWJhS%!<ɿdz0ڬ8ҦjsY@_L뵙?KYE_FSkrw|-= u)2[6_ՇJy ?iF뵵%^CM!w3Ms C8ǘ-3lӺ?"~x`Nm*fYR;.{\߻qKT#>.z6+85; f.]AkQ^FeWX͑^*oxҀ* ʊVwЍmx=ngAA6q-| :R_d<@yNDAAU6 =ҌO, lފ>QF3GZ%)ʁcߩX,]OlZIN?8sE疖/8$$ \zmi4j+M.*B;%<%8a")bXkAɘ, x͊~+3ζY.~q |db9sL|fSaI2LߗGJ{Sͷyfº[(z"mȫTâtl"Ȫ֦I]*p^"ZrB1'TB>NWZZK<ڍ:mV6Jӣz\}J[j;%>,\voŐ = o*ͺjd'lZކG[0ZVktTk|&-ÒH۸Kc]MX\S -T`;!s?P+37sy%UZKFɛ?ʥcD~}lў7-^EfyM9O[ f;0/ӽ|7*# .-\i>/ `R*>B1SKCI&SK}bRm)y.ݠ>zHR=a=v c! OuhٞURK;j~J]RL]}-o3"] ?gKZ_[$kZ4xC P{Š. /ewx1@f㪽PRByNKK=U+[B0-a@ү9a3c˛V/.M/]oyU&cHlrn>9ji#6>N}ڇSU<9)fҠ󡥻XTtHD^w!@A>z(8% Ƹ>ۉ5|7{6)eO? qĢYsd&3l- {Z%}\=/}Q2e]T([Ku<ĽW^dQќyeliU׉t19_.`R4^W˯/|N:er[PSi?hN-XR֒-tL Eפ%rcK1[P ǖjU~pk}u|)kQ|IS0R9c>3u,{Hm4ROAG1_)yl儝'OLZMr?Yu̗hCZW`t!L_uV\N
    Enjoying the preview?
    Page 1 of 1