Success by Recommendation: Incl. Bonus – Convince & achieve goals thanks to personal branding, win with networks reputation management communication, use the power of rhetoric for applications

By Simone Janson

Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable projects.
Because the standard way to a new job, the job advertisement, has long since become obsolete: Especially with odd CVs, applicants often don't even make it to the job interview because their applications are sorted out immediately by the great mass of competitors. What remains are the right application methods, which often work through informal channels: Namely, job search by recommendation through contacts, also known as personal branding. To do this, applicants fall back on an existing network or look for helpful contacts - e.g. through social media, videos and blog. Many companies also offer bonuses to their employees if they recommend suitable applicants who fit exactly into the team. So how do you manage to address these door openers? How does it work to control your own image with reputation management? And how can you stand out positively with recommendations, present yourself excellently and thus convince both personnel and employers? This provides answers to the most important questions.
Knowledge that makes a difference, independently documented by its own Wikipedia entry: With its “information on demand” concept, the publishing house has been successful for over 20 years and has received numerous awards. So when you buy the book, you are also doing good: The publisher is financially and personally committed to socially relevant projects such as tree planting campaigns, scholarship foundations, sustainable living, and many other innovative ideas.
The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice.
In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported research results to a limited extent to make information easier to find, which assists you in your search for knowledge.
You also gain extensive premium services: Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible.
That's why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences.
Publisher, journalist and editor Simone Janson is also a best-selling author, was a columnist for WELT and Wirtschaftswoche, and, according to ZEIT, one of Germany's most bloggers on success.

• Language: English
• Publisher: Best of HR – Berufebilder.de®
• Release date: Nov 17, 2025
• ISBN: 9783965962750

Book preview

Success by Recommendation

Goals Ready Edition – incl. Bonus

Convince & achieve goals thanks to personal branding, win with networks reputation management communication, use the power of rhetoric for applications

Simone Janson (ed.)

Published by Best of HR – Berufebilder.de®

State-subsidized — EU Acclaimed — Committed to Climate Protection & Sustainable Innovation

Table of Contents

Imprint

Introduction: How to Benefit from an Integrated Knowledge System & Bonus Advantages – For Greater Success, Financial Freedom, & Quality of Life

Awards, Press Reviews, Customer Ópinions about the Success Triangle as an Interactive Knowledge System with Impact

Your Concrete Benefits: Content, Organization and Structure of the Book and the Interactive Knowledge System

Premium Information as Desired in the Success Triangle: Membership Discounts, eCourses, Workbooks, Individual Coaching and much more

Art and Creativity as a Tool for Your Personal Success: How to Achieve Goals, Achieve Financial Freedom and Find Quality of Life with the Integrated Knowledge System

Your Success as an Inspirational Compass for Others – with many Advantages for a Fulfilling, Responsible Life

Success by Recommendation: With Determination and Optimism Toward the Goal // By Simone Janson

Networking - career tool or nepotism: Without vitamin B, nothing works! // By Simone Janson

Employee referral programs: construct advertising campaigns on your own behalf // By Anne M. Schüller

Internet and Application: 2 X 10 Online Reputation Tips // By Svenja Hofert

Find a job with an employee recommendation: Vitamin B when applying // By Simone Janson

Share via referral marketing: when do people make word of mouth? // By Anne M. Schüller

Successful networking in business: 3 X 4 Tips for good business relations // By Mario Hahn

TALK | Chal-Tec managing director Peter Chaljawski: With employee recommendations to combat the shortage of IT specialists // By Simone Janson

Social media in job search and application: 5 simple tips for the perfect profile // By Dr. Job

Recruiting per employee: Search your colleagues themselves! // By Simone Janson

Employee Referral Programs as the Future of Recruiting? // By Simone Janson

Application and Job Search for Graduates: 10 Tips for Applying without Applying // By Luise Köhler

Employee referral programs: 3 X 3 success factors // By Marco De Micheli

Use evaluation portals specifically for your application: 10 practical tips // By Simone Janson

Application and Job Search for Graduates: 12 Tips for Perfect Online Reputation // By Luise Köhler

Reputation of CEOs and Executives as a Customer Magnet: 7 Reasons for a Brandig Strategy // By Sereina Schmidt

Women in leadership positions: 5 steps to success with ease // By Dr. Marion Bourgeois

Success Through Expert Knowledge – Strategies That Make Your Goals Tangible // By Simone Janson

Conclusion: How to anchor the Success Triangle in your Life with many Benefits & free Premium Content

Authors Overview – Your Experts in the Integrated Knowledge System

Anne M. Schüller

Svenja Hofert

Mario Hahn

Dr. Job

Luise Köhler

Marco De Micheli

Sereina Schmidt

Dr. Marion Bourgeois

Simone Janson

Your Toolbox for a Successful & Free Life with Quality Assured Expert Knowledge: The integrated Knowledge System by Best of HR - Berufebilder.de​® Best of HR - Berufebilder.de®

Appendix to the Integrated System of the Success Triangle: Tips & Practical Examples for the Interactive Knowledge Journey

Imprint

The German National Library lists this publication in the Deutsche Nationalbibliografie; Detailed bibliographic data are available on the Internet at https://dnb.dnb.de.

ISBN of the German eBook edition: 9783965962743

ISBN of the English eBook edition: 9783965962750

Publisher's website: https://best-of-hr.com

Publisher's eMail: [e-mail]

Success by Recommendation

8th, revised and improved edition, 17.11.2025

©2025 by Best of HR – Berufebilder.de®, a Brand of Simone Janson, Pressgroup for Print- & Onlinemedia, Benzenbergstr. 1a, D-40219 Duesseldorf

Responsible Publisher: Simone Janson

Concept, editing, graphic design & layout: Simone Janson

Cover design with Canva

For your professional and personal success, information that you really need: State-subsidized publisher, involved in EU-funded programs, committed to climate protection and sustainable innovation, awarded the Global Business Award as Publisher of the Year: Books, Magazines, Data Analysis. Print and online publications, along with the latest technology, go hand in hand – with over 20 years of experience, partners like the Federal Ministry of Education, clients like Samsung, DELL, Telekom, and universities. Behind this stands Simone Janson, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.

All books are published in German and English. We take our responsibility to deliver well-founded and well-researched information very seriously. Therefore, the publisher follows a dedicated concept for quality assurance and compliance. If you have further questions about this, you can read the corresponding chapter at the end of the book.

All works of the publishing house Best of HR - Berufebilder.de®, including their parts, are protected by copyright. Any use outside the narrow limits of the copyright law is not permitted without the consent of the publisher and the author. This applies in particular to the electronic or other reproduction, translation, distribution and making publicly available.

Introduction: How to Benefit from an Integrated Knowledge System & Bonus Advantages – For Greater Success, Financial Freedom, & Quality of Life

Dear readers,

glad we could convince you of the 8th, revised and improved edition, like thousands of readers before. Because this book makes your success tangible: it was created with the aim of being a comprehensive and practical source of inspiration for your personal success - real added value on your individual path. And each author contributes their unique experiences, areas of expertise and insights, opening up a wide range of perspectives and solutions for you. In the following pages, you will not only encounter expert knowledge, but also a wealth of easy-to-use tools and resources that can help you achieve your goals and realize your full potential.

Awards, Press Reviews, Customer Ópinions about the Success Triangle as an Interactive Knowledge System with Impact

For its interactive concept, the publisher was not only awarded the Global Business Award as Publisher of the Year by Corporate Vision Magazine and supported by the Minister of State for Culture and Media of the Federal Republic of Germany, but also repeatedly recognized in renowned media such as ZEIT, Süddeutsche, personalmagazin, or the special magazine Personalführung. For example, the FAZ, one of the most influential Newspapers in Germany, attests to us good actionable tips and customers like the Press and Information Office of the German Federal Government are enthusiastic. You can find many more reviews as well as information on free review copies at https://best-of-hr.com/press/.

Renowned experts from various fields - overview in the table of contents - have compiled their expertise and experiences to provide you with valuable insights and advice, practical and condensed. As a reader, you will also receive working materials as part of your book purchase, which you can download for free at https://berufebilder.de/akademie/. In addition, workbooks are available to help you reflect on the inspirations from this book.

These resources are part of a comprehensive knowledge system that manifests itself in the success triangle consisting of the three components of success, financial freedom and quality of life. As a reader, you also have the opportunity, for example, to take advantage of individual solutions and consulting services free of charge, for which we otherwise charge a monthly subscription fee. These are available to book buyers free of charge to provide customized advice and recommendations tailored to your own needs. Use these offers to drive your success, achieve your personal goals and make a valuable contribution to your development.

In addition to this wealth of inspiration, we want you to experience and enjoy your success: As a reader of this book, you get the option to enjoy a wide range of exclusive services that will help you live well and successfully according to your wishes: from inspiring reader trips, where you have the opportunity to discover new places and exchange ideas with like-minded people, to lifestyle products that are specifically tailored to your needs, we want to ensure that you make the most of this reading experience.

Your Concrete Benefits: Content, Organization and Structure of the Book and the Interactive Knowledge System

Briefly and concretely this is your benefit from this book: You support certified climate protection projects, quickly receive compact information and checklists from experts as well as access to private coaching and the possibility to individually live your inspirations as an experience. Because the standard route to a new job, the job advertisement, has long since had its day: applicants often do not even make it to an interview, especially with odd résumés, because their applications are largely sorted out by the competition. What remains are the right application methods, which often work in an informal way: namely as a job search by recommendation via contacts, also known as personal branding. To do this, applicants use an existing network or specifically look for helpful contacts - for example, especially through social media, videos and blog. Many companies also offer their employees bonuses when they recommend suitable applicants that fit exactly into