The Anatomy of Achieving Success in Business

By Elisha July

"A frank and honest anecdotal discussion of what it takes to be an entrepreneur, and the building blocks needed to lay a foundation for success. I recommend this book to anyone looking at taking the plunge into self employment and entrepreneurship."

Farai Mutambanengwe

Founder and Executive Officer

SME Association of Zimbabwe.

 

The Anatomy of Achieving Success in Business is nothing short of a 101 GPS to point you to the place called success. The book has been written in simple terms that even a common man can grasp the principles that lead to achieving success in business. I unreservedly recommend this book to anyone who is serious

about starting and succeeding in business. Give yourself time to read the book and in there you will learn the dynamics behind achieving success in business.

Ian McCloy

Head of Mentoring

Centre for Entrepreneurship

University of Johannesburg

 

Success is not accidental but intentional and has to be planned. This book gives you step-by-step action points to ascertain your entrepreneurial success. It provides key disciplines and attitudes you need to practice to achieve your targeted goals as a business owner. I recommend this book to all entrepreneurs who would pull out all the stops to succeed against all odds.

Rapaleng E. Motsumi

Entrepreneurship Ecosystem Company P/L

• Language: English
• Publisher: Pass-Point
• Release date: Nov 18, 2020
• ISBN: 9781393104940

Book preview

THE ANATOMY OF ACHIEVING SUCCESS IN BUSINESS

––––––––

101 Guide for start-ups

Elisha July

ALSO BY THE SAME AUTHOR

The Pathway from Employee to Employer

THE ANATOMY OF ACHIEVING SUCCESS IN BUSINESS

First published by Pass-Point Publishers Private Limited

This edition published by Pass-Point Publishers 2020

Copyright © Elisha July 2020

Elisha July asserts the moral right to be

identified as the author of this work

A catalogue record of this book is available from the

Zimbabwe National Achieves

ISBN 978-1-77925-033-9

All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.

Pass-Point Publishers Private Limited

1074 Granit eside Building Cornmarket Twinlakes Park,

Norton,

Zimbabwe

[phone]/714 408 904

[phone]

[e-mail]

DEDICATION

Dedicated to all emerging entrepreneurs; you who have a burning desire to succeed in life, a burning desire to leave footprints in the sands of time.

TABLE OF CONTENTS

ACKNOWLEDGEMENTS

FOREWORD

INTRODUCTION

SECTION ONE

DEVELOPING THE ENTREPRENUER WITHIN

THE STORY OF THE CHICKENS AND EAGLES

PERSONAL DEVELOPMENT WILL RE-ORIENT YOUR THINKING

PERSONAL DEVELOPMENT BUILDS A STRONG CHARACTER 

PERSONAL DEVELOPMENT NURTURES, IMPROVES YOUR STRENGTHS

PERSONAL DEVELOPMENT SOLVES THE ‘HOW?’

SECTION TWO

IDENTIFY AND DEFINE YOUR PATH TO SUCCESS

LOSE NOT YOUR FOCUS

COUNT THE COST

OUTLINE THE ROADMAP

ZOOM THE PATH AHEAD

DEFINE THE PREREQUISITES

SECTION THREE

THE MECHANICS FOR THE DYNAMICS TO HAPPEN

OBSERVE THE LAWS AND CONNECT

FIRST THINGS FIRST 

BUILD THE ‘A-TEAM’

BE VISIBLE

CREATE A POSITIVE PERSONAL PERSONALITY (PPP) 

GATHER YOUR OWN BUILDING BLOCKS 

CREATE THE GOVERNANCE CULTURE

AFTERWORD

ABOUT AUTHOR

ACKNOWLEDGEMENTS 

This book is a product of many years of apprenticeship with world-renowned writers in the business and entrepreneurship. I am indebted to many people who have committed their life to sharing their wisdom through training and writing.

How can I ever be able to mention so many people who have shaped my being to become who I am today?

To all of you, you have been my source of inspiration and I am deeply grateful.

FOREWORD

I have personally known Elisha July as a creative writer of children’s stories, a publisher and in fact, as a brother in the literary industry. Little did I know inside him there lurks business acumen waiting to be unleashed.

Only after I got through this book that I realized the many gifts he has and this book confirms it.

I read The Anatomy of Achieving Success in Business at the very time when I longed for a mental transformation towards business. What profound guidance I got from July’s book!

The journey in the chapters leads to a satisfying end. It is interesting to note that businesses begin not with a dollar but from inside ourselves. That is the first score! The rest of the process unfolds smoothly once you learn the skills provided in this book.

Beaven Tapureta

Founder & Director of Writers International Network Zimbabwe

INTRODUCTION

I read in the Bible where it says Where there is no vision, people perish and again somewhere it says, My people are destroyed because of lack of knowledge. I then asked myself, is it lack of vision or lack of knowledge that make people perish? It is my aim in this book to reconcile these two profound statements.

Over the years I have observed that when one wants to become an engineer, they study engineering, when one wants to become an accountant, they study accounting, when one wants to become a doctor they study medicine. The list is endless and it is not my intention to fill the pages of this book identifying different disciplines and their relevant areas of study. Please bear with me; I am using the word study with caution. When I say study, I am not necessarily referring to pursuing a formal education but am simply referring to a deliberate effort by an individual to acquire the necessary knowledge on their chosen areas. To my amazement it is only in entrepreneurship were I have seen people or almost multitudes of people who woke up just over one night and they are already entrepreneurs!

I wondered if it could be that entrepreneurship is so simple that it does not require any effort in studying it before one delves into action. If so, why then do we have so many wrecks along the way in this discipline than in any other discipline? Exhaustive research proves that behind every success there is a principle or a law that will have been observed. If these laws are universally applicable to all other disciplines, would entrepreneurship be exempted? Certainly not.

It is my aim in this book to lay down the basic principles that will get you started in entrepreneurship. Out there, there are many aspiring entrepreneurs and often times, the most asked question is ‘How do I start and run my own business successfully?’.

If this is your question or maybe you had already started but you are of the opinion that you missed something right from the start, it is not too late you can start all over again. To you this book is dedicated.

A lot has been said across the globe on how to start and run your own business. I discovered that everything sums up to the following three simple steps: Developing the entrepreneur within you, identifying your path to success and setting the mechanics for the dynamics to happen. These three steps form the three sections of this book. Kacper M. Postawski once said in life there are 3 fundamental steps to achieving anything, whether it is getting quality sleep, achieving

Reviews for The Anatomy of Achieving Success in Business

[john chikuba · Rating: 5 out of 5 stars]

Beautiful and very fulfilling book. Thank you very much, I have learned about having knowledge to have a clear vision.