A arte da guerra

By Sun Tzu and Elvira Vigna

Milenar tratado militar de Sun Tzu, A Arte da Guerra é tão compreensível e atual que se tornou um texto clássico. Acredita-se, inclusive, que o livro tenha sido usado ao longo dos tempos por estrategistas militares como Napoleão, Adolf Hitler e Mao Tse Tung. Hoje, o livro migrou das estantes dos estrategistas para a dos economistas, administradores, políticos, vendedores, empresários e todos aqueles cuja meta é a vitória – em todos os níveis.Nesta edição, além dos 13 capítulos completos, o leitor vai se aprofundar no tema com a riquíssima introdução dos professores Antonio J. B. de Menezes Júnior e Chen Tsung Jye, ambos do curso de chinês do Departamento de Letras Orientais da USP. Outro diferencial é o prefácio de Gustavo Cerbasi, autor de best-sellers na área de negócios como Casais Inteligentes Enriquecem Juntos e Investimentos Inteligentes.

• Language: Português
• Publisher: Nova Fronteira
• Release date: Dec 28, 2011
• ISBN: 9788520926307

Sun Tzu

Sun Tzu, also known as Sun Wu or Sunzi, was an ancient Chinese military strategist believed to be the author of the acclaimed military text, The Art of War. Details about Sun Tzu’s background and life are uncertain, although he is believed to have lived c. 544-496 BCE. Through The Art of War, Sun Tzu’s theories and strategies have influenced military leaders and campaigns throughout time, including the samurai of ancient and early-modern Japan, and more recently Ho Chi Minh of the Viet Cong and American generals Norman Swarzkopf, Jr. and Colin Powell during the Persian Gulf War in the 1990s.

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Capa.jpg

Sun Tzu

A arte da guerra

Tradução

Elvira Vigna

Prefácio e depoimento pessoal de Gustavo Cerbasi

powered by www.gatosabido.com.br

© 2009 by Ediouro Publicações Ltda.

Direitos de tradução reservados à Ediouro Publicações Ltda.

Este livro foi cotejado com o original em chinês de A arte da guerra pelos

professores Antonio J.B. de Menezes Jr. e Chen Tsung Jye, ambos do Curso

de chinês do Departamento de Letras Orientais da USP.

Texto revisto pelo novo Acordo Ortográfico

Capa

Ana Dobón

Imagens de miolo

Shutterstock

Diagramação

Janaína Salgueiro

Revisão

Clara Vidal

Produção editorial

Daniele Cajueiro

João Ferreira

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O verdadeiro objetivo da guerra é a paz.

Sun Tzu

Prefácio

por Gustavo Cerbasi

Li A arte da guerra pela primeira vez em 2004, quando estava em um momento simbólico de minha vida: acabara de completar trinta anos. Naquele ano, eu voltava ao Brasil após viver alguns meses no exterior, objetivando reordenar minhas escolhas de vida. Foi um sabático precoce, necessário a um profissional que vinha colhendo sucesso em sua carreira, mas que vinha carregando consigo um excesso de funções e sobrecarga de trabalho. Esse desequilíbrio ameaçava minha capacidade criativa e não me permitia refletir adequadamente sobre importantes escolhas. Parar foi necessário para reorganizar as ideias, zerar a agenda, fazer planos e voltar a estudar assuntos fora de minha área de atuação. A obra de Sunzi foi um desses assuntos.

Como era um momento de reflexão, planos e grandes escolhas, a leitura me influenciou bastante. Mudei a maneira de tomar decisões, de decidir os passos que daria adiante na carreira e de negociar as condições contratuais para cada novo trabalho. Mudei também a maneira de conduzir minhas atividades profissionais, ouvindo menos as pessoas que teriam a ganhar com minha fragilidade e dando mais atenção a quem teria a ganhar com minha força.

Nunca me considerei uma pessoa agressiva, tampouco bom negociador. Continuo assim. Sempre que preciso tomar uma grande decisão de consumo, levo meu exército comigo – meu pai e minha amada Adriana, esses sim bons negociadores. Mas, após a leitura de A arte da guerra, passei a encarar de outro modo as situações potencialmente estressantes. Isso contribuiu até para diminuir meu estresse. Certamente, outras leituras que fiz após essa contribuíram bastante para meu planejamento pessoal e de negócios, mas poucas me apresentaram uma filosofia tão direta e simples quanto os ensinamentos de Sunzi. A cada batalha que enfrento, não tenho como não me lembrar de alguns ensinamentos aqui aprendidos.

Será a vida uma guerra? Talvez você compartilhe dessa ideia, mas eu não consigo ter uma interpretação tão dramática da vida moderna. A vida já foi permeada por verdadeiras guerras, com suas sangrentas batalhas por terras, riquezas e vidas para aumentar tanto exércitos de guerreiros quanto de escravos. Mas o mundo evoluiu, e com ele a tecnologia que nos traz conforto e produtividade. As relações de trabalho se tornaram menos desiguais, e hoje trabalhadores negociam suas condições com empregadores. Não precisamos mais plantar nosso alimento nos fundos de casa. Compramos o que precisamos para alimentar nossos filhos com o dinheiro que ganhamos trabalhando em confortáveis escritórios.

Antes de sermos lançados à guerra do mercado de trabalho, somos preparados durante cerca de dezoito anos, sob o amparo de cuidados pedagógicos, metodologias que respeitam as limitações da infância e os processos químicos da evolução cerebral, merendas preparadas sob a tutela de cientistas nutricionais. Sem contar que somos ainda mimados por nossos pais, o que faz com que nossa educação nos insira em uma redoma invisível, que nos ilude para a realidade. Enfim, nosso preparo para a guerra é bem diferente do antigo autoritarismo, muitas vezes imposto pelo chicote ou, como prega Sunzi, pela decapitação.

A consequência é paradoxal. Apesar da guerra de hoje ser muito mais amena e tranquila do que as guerras

Reviews for A arte da guerra

[whbiii · Rating: 2 out of 5 stars]

Vapid martial homilies.

[lostvampire_1 · Rating: 5 out of 5 stars]

The oldest military treatise on war. This one is Tops! Translation by Lionel Giles and with original Chinese.

[shannonkearns · Rating: 3 out of 5 stars]

Meh. Okay I guess but overall I'm not that impressed.

[jvioland_1 · Rating: 3 out of 5 stars]

Very fundamental axioms of strategies put forward by an ancient Chinese general. Influential even today not only in military matters but in the business world as well.

[misoman_1 · Rating: 5 out of 5 stars]

The Art of War is a treasure trove of information...if you study war, ancient China, Strategy, or military history...it is useless when applied to business, I think. I love this text, but I study ancient Asian texts. Giles' translation is the one which all others are measured and it has the text with commentary and without, and in the original Chinese. As a study text this is superb, as a manual for business, it a weak application.Miso

[tyroeternal · Rating: 5 out of 5 stars]

The Art of War is a wonderful, short, and classic read that looks good on any bookshelf. While it reads in the form of a short choppy manual it is well worth anyone's time. This book has, for good reason, found it's way into the hands of thousands... maybe millions of people since its original writing.

[jculkin-1 · Rating: 4 out of 5 stars]

I read this and let my mind wander a little, but not too much. Invariably whatever I think about mixes with the words, and elegant, clear observations come out. It's like guided meditation.

[chellinsky · Rating: 5 out of 5 stars]

A subtle and fascinating philosophy on how to wage war. Knowledge of assured victory is key for Sun Tzu. At once it is esoteric and simple giving the reader the opportunity to find new angles and places to learn with each repeated reading. Intense and interesting. (Shambhala translation)

[plaws595 · Rating: 4 out of 5 stars]

It is a really old book, but still has much application to everyday life in modern times. The book is a little hard to read at times. However, the knowledge you get from reading it worth it. I recommend everyone read this title at least once in their lifetime.

[trilliams · Rating: 4 out of 5 stars]

It's amazing that this advice is still quite relevant 2500 years after the fact. Some of it, of course, isn't, but that'll happen. The historical allusions in Giles' translation/commentary are pretty useful, though occasionally it gets really deep into Chinese history and you forget who you are and what you're reading. What dynasty are we in again?

[takeitorleaveit_1 · Rating: 3 out of 5 stars]

you kind of have to read this, yah. so privately canonized.

[mgeorge2755 · Rating: 5 out of 5 stars]

Quite possibly the most influential book on military tactics of all time. I was incredibly surprised by its brevity. A must-read for any historian. 

[redthing · Rating: 2 out of 5 stars]

I had to read this for an English class. I'm still trying to figure out why.Maybe I'll be better at strategy games?

[kamgeb · Rating: 2 out of 5 stars]

During a sermon, the rabbi talked about this book and said that it was really a philosophy on how to live life. When I started reading it, I saw that it really is a book on how to wage war. Definitely not what I expected and definitely not a book I would ever want to read.

[lynnb_64 · Rating: 4 out of 5 stars]

I'm so glad I finally read this historic book. I found it very interesting and understand why it has been adapted to suit other fields -- notably management. And the version of the book I bought is beautiful in itself. Bound in traditional Chinese style, with each page folded in half and only printed on the outside. Hard to rate -- it is what it is as they say -- but I'm rating it highly because it has stood the test of time.

[shahnareads · Rating: 4 out of 5 stars]

Defiantly some good tips in here. I can see why other countries armies are so well disciplined if they still use these tactics. Some of them could also work for dealing with people as well. Some handy things in here.

It's easy to read, but he repeats things a lot, and some of the sentence are worded strangely. And then, some lines are written like poetry.

It was a something different, and I'm glad I picked it up.

[benuathanasia · Rating: 4 out of 5 stars]

Fascinating. My particular copy (an audiobook) included modern comparisons between each chapter which was horribly annoying. The observations in the book maintain their usefulness to the present.

[rozmarins · Rating: 4 out of 5 stars]

Hmm, this book can really be used in company`s management, because some war strategies are quite similar to organization management. For example, need for clear and not doubtful commands, advice to put best soldiers (workers) on first line, importance of understanding ones own weaknesses and strengths etc.Overall, it`s boring literature if one don`t think how to use those advices in life.[more: rozmarins.blogspot.com]

[afderrick · Rating: 2 out of 5 stars]

An interesting book, written with just short quips of information but it still seemed to flow rather seamlessly. A decent book with some good info, some of it could be still used today some of it would obviously not apply anymore to today's wars. A good read, enjoyable, and really quick.

[joeyee-4 · Rating: 2 out of 5 stars]

Don't like this edition. The history is boring and confusing (chi, Ch'i, ch'i all mean different things) 1 star for the edition and history part.

The actual Art of War is good. 3 stars.

[spooks101-1 · Rating: 5 out of 5 stars]

An enduring classic, an absolute must-read for every business person and military mind the world over.

[ebooker_ben · Rating: 4 out of 5 stars]

It's worth reading just to say you have and because so many other books and films refer to it. I first read it in hopes of using it in corporate life but that's not always easy:Camp in high places, facing the sun. Do not climb heights in order to fight. So much for mountain warfare.

[michael_rose-1 · Rating: 5 out of 5 stars]

The version I have also has a second section for commentaries on all the passages. It's an incredibly useful and insightful book, and not necessarily just for literal war.

[alcracka · Rating: 3 out of 5 stars]

Art of War itself is pretty cool - aside from the fact that I feel like a dork reading it because most of the people who read Art of War are nineteen-year-old fantasy roleplayers who collect nunchuks - but the version I read, Lionel Giles' 1910 translation, is chock full of typos. That kinda gets on my nerves.

[ashishg_50 · Rating: 1 out of 5 stars]

This book counts as classic even for modern warfare and strategy games. My experience has been unsatisfying and boring - perhaps I didn't delve into deep implications of obvious sounding tactics.

[aang2014 · Rating: 5 out of 5 stars]

Awesome for anyone looking for a good strategy book. helps with any type of war situation, I recommend reading it if you choose to go into the military.

[jmcdbooks · Rating: 4 out of 5 stars]

Rated: B-The New Lifetime Reading Plan: Number 10The general is responsible for the destiny and well-being of the nation. The scarcity of fine generals has always been a source of calamity.He regards his troops as his children, and they will go with him into the deepest ravine. He regards them as his loved ones, and they will stand by him unto death. (Chapter 10)

[soylentgreen23 · Rating: 3 out of 5 stars]

How ironic that the copy I found in my apartment should have a foreword by James Clavell, author of "Shogun;" my Mum is forever mixing up China and Japan herself, and often remarks about the former when in fact I lived in the latter.The book, meanwhile, is an interesting couple of hours' read, but without a more thorough guide I don't see how I could use Sun Tzu's ideas to conquer Wall Street, as some have proposed.

[a1abwriter · Rating: 5 out of 5 stars]

one of the best books I've ever read; just be careful of the translator. There are some really horrendous editions out there. ALWAYS buy the one translated by "CLEARLY" he is very profound in eastern philosophy and tradition

[szarka_1 · Rating: 5 out of 5 stars]

I'm sure I'm not the only person that James Clavell, who wrote the foreward to this edition, introduced to Sun Tzu. I appreciate him for that as much as for his own books. Although ostensibly a book about military strategy, The principles in The Art of War can be applied to any kind of strategic situation. Thanks to centuries of commentary, it now functions as something like a cross between the Torah and the I Ching.