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Branding: a arte de construir marcas
Branding: a arte de construir marcas
Branding: a arte de construir marcas
Ebook145 pages2 hours

Branding: a arte de construir marcas

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About this ebook

Em 'Branding - A arte de construir marcas', Marcos Hiller procura reunir dezenas de textos que escreveu sobre Pôneis Malditos, Hyundai, Coca-Cola, Nova York, Marlboro, Barack Obama, McDonald's, Abercrombie & Fitch, Apple, entre outros. Hiller convida o leitor a um debate sobre branding, marketing, comunicação e consumo midiático.
LanguagePortuguês
Release dateSep 5, 2014
ISBN9788599519400
Branding: a arte de construir marcas
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