Write for You
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About this ebook
“Everyone has a book inside them”
But how did it get there?
And more importantly, how do you get it out?
Whether you want to find a publisher, understand self-publishing or just discover how the publishing industry works, this book tells you everything you need to know about getting your ideas into print and then building a successful business around them.
• The Value of Your Intellectual Property
• Routes to Publishing
• Understanding Print On Demand
• Self Publishing
• Book Production
• Contracts, Copyright and Royalties
• Selling Your Book
• Marketing Your Business
CGW Publishing is an independent publisher, working with a wide range of authors who want to develop their own businesses around their intellectual property.
CGW Publishing offers much more than a traditional publisher with a full publishing, marketing support and business development service for authors who want to get their ideas into print and then transform those ideas into a successful and profitable business.
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Write for You - Christopher Greenaway
Write For You
The Genius Media Guide to Publishing
Everyone has a book inside them
But how did it get there?
And more importantly, how do you get it out?
Peter Freeth
2021
Write For You
The Genius Media Guide to Publishing
First Edition: October 2010
Second Edition: July 2021 (3.3)
ISBN 978-0-9565358-3-2
© Peter Freeth 2010 - 2021
Peter Freeth has asserted his rights under the Copyright, Designs and Patents act 1988 to be identified as the author of this work.
All rights reserved in all media. This book may not be copied, stored, transmitted or reproduced in any format or medium without specific prior permission from the authors or publisher.
Published by:
Genius Media
B 1502
PO Box 15113
Birmingham
B2 2NJ
United Kingdom
www.geniusmedia.pub
books@geniusmedia.pub
Why Publish a Book?
A book is something sacred and special.
Tens of thousands of years ago, only priests and royalty had access to the written word, in Sanskrit, Hieroglyphics, Cuneiform, papyrus scrolls, even cave paintings. Knowledge could be passed from generation to generation, but only by the select few who were taught the written word.
Perhaps you can remember the pleasure of being read to as a child, or you can remember your favourite childhood story books. Perhaps you can remember learning to read and write at school. It’s easy to think that every child today has the opportunity to learn this basic skill, and according to UNESCO, 81% of the world’s population is literate, yet in some countries, only 25% of the population can read and write. It is something that anyone can learn, but it is not an automatic privilege.
In developed countries such as the UK, USA, Australia and most of Europe, 99% of the population is literate. To put this in perspective, one or two of the other children in your year at school could not read and write. In the UK, with a population of around 60 Million, that means that 600,000 people cannot read and write. That’s more than the entire population of the British county of Cornwall.
The advent of the printing press made books available to more people, and the evolution of technology, from lithographic presses through to today’s digital printers, has made books more and more readily accessible for a wider audience.
Even so, the roots of books, in our history and in our own lives, make a book something precious and valuable, and to write a book confers a status and credibility that is unparalleled.
A book has to have its own worth and must stand on its own merit. To write and publish a book, it has to be good enough for someone to want to read it. Just to have a book confers a superficial level of credibility, but only a good book will receive the praise from its readers that leads to word of mouth sales and a true following for the book and its author.
If you want to express the book that is inside you, waiting to get out, then a good publisher will help you to shape your ideas and create something that you will be proud of and your readers will love.
As an author, your words connect you with your readers through space and time. Even though they may share in your ideas, many thousands of miles away and years in the future, that connection is very much in the here and now.
People have their favourite books and favourite authors. Every serious Sunday newspaper has a literature section. Annual literature festivals and high profile prizes recognise the contribution made by authors to our heritage and to our civilisation.
And all of this together means that, as an author, you will become part of that heritage and pass your valuable life experiences on to new generations.
From Author to Reader
Although it’s often said that everyone has a book in them, not everyone finds it easy to articulate their idea or their passion. Some people have a story to tell, others have a hobby or interest that they want to share. Some people want to capture their professional expertise and then use their book to add credibility to their business ventures.
If you have spent time, running your idea around in your mind or even capturing it purely for your own pleasure, the first step is to put pen to paper or, ideally, fingers to keyboard.
Some people sit down to write a book. Others sit down to capture their ideas and don’t plan for the end result to be a book. It doesn’t matter what motivates you to begin, the important thing is that you begin somehow.
As you write your book, you are entering a chain of events that leads from you to your reader, through a network of publishers, retailers and other companies who get your work into the hands of your readers.
When an author writes a book, the finished text is called a manuscript. It’s a relatively plain text document which may or may not contain illustrations and formatting and which can’t be turned directly into a printed book.
The author then has two ways to get their book into print; either self-publish or find a publisher to help.
In reality, self publishing simply means that the author also acts as a publisher, so whatever route the author chooses, in order to sell their book, they have to publish it.
A publisher is simply a company or facility that turns the author’s original manuscript into a printed book and then makes that book, or title as it is known in the book industry, available for sale.
A publisher will agree to print the author’s book and then liaise with printers and retailers, sometimes making changes that will help to sell the book such as cover design or editing.
The author has an idea
The author writes about the idea
The publisher licenses the right to print the idea
The publisher turns the idea into a book and prints it
The publisher sells