The Power of Moments: Why Certain Experiences Have Extraordinary Impact
By Chip Heath and Dan Heath
4/5
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About this ebook
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.
Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)
Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Editor's Note
Foster key moments…
This book by bestselling coauthors-slash-brothers Chip and Dan Heath is filled with fascinating information and plenty of inspiration. Don't just seize the day — seize the moment.
Chip Heath
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. He has helped over 530 startups refine and articulate their strategy and mission. Chip lives in Los Gatos, California.
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Reviews for The Power of Moments
99 ratings6 reviews
- Rating: 5 out of 5 stars5/5life is about moments, That is what we remember and that is what connects us. this book gives you insight on how to create them and how to use them to become better at home, work and all phases of your life.
- Rating: 5 out of 5 stars5/5I admit from the start that I like the Heath brothers. I've read everything that they published including their extra material and thought they all had value. So the fact that I like this book isn't surprising, but it really is good. The writing feels light but always has a point worth making. Read this and learn how to increase the number and value of special moments.
- Rating: 4 out of 5 stars4/5Some great stories in the book, but I don't this is as practical as their other books. I don't think great moments can be manufactured.
1 person found this helpful
- Rating: 5 out of 5 stars5/5The Made to Stick duo has written another excellent book which I suspect will also stick. Moments is all about what common factors cause selected instances in the continuous stream of our lives to be memorable. These memorable moments can also become critical transition points or anchors in our experiences. CX and customer loyalty professionals will appreciate the research references about where to focus and how to design for stronger relationships. Anyone will benefit from the Heath’s four factors that make for Moments, whether it’s with customers, family, friends, or self. The principles are explained well, and the observant reader will notice how they are applied in the writing itself to make the book memorable.
2 people found this helpful
- Rating: 3 out of 5 stars3/5Chip and Dan Heath are brothers who both work for universities - one a Professor and the other a Senior Fellow. They study business and entrepreneurship, and have teamed together to write four very successful business oriented books that can also provide insights helpful to their readers outside of their professional lives. The Power of Moments is the latest of those. One of the reasons these books are so successful is that they are well crafted and easy to read books that both unpack "aha" moments and provide actionable ideas to motivate readers. This book is no exception.
This book focuses on Defining Moments (their term for "a short experience that is both memorable and meaningful"). They then break Defining Moments into four elements - Moments of Elevation, Insight, Pride and Connection. The rest of the book is a guide to crafting those Defining Moments.
The book takes you through each of the elements, with plenty of examples along the way, and with summaries for each element, and case studies (they call them Clinics) to help you think more deeply about how to apply what you've read.
I bought this book over a year ago because my boss was reading it and recommended it to me. I then got "too busy with life" and set it aside, finally picking it up this past week. I took a couple of days to read this book, but I think it could easily be done in a day. It's an engaging read and certainly makes you think. It's the type of book you can pick up every few months to refresh yourself and think again about how to apply some of their insights to your daily world.
At the very end of the book is probably the most important point - though Defining Moments can be orchestrated, the impact they have is due not just to the Moment, but to the Action that it inspires - the difference between "receiving" a Moment and "seizing" it. That is the flaw in the brothers' framework for this book - if we (and those we're trying to influence) don't seize the moment than having orchestrated it won't matter.
Nevertheless, there are many tools that you can add to your repertoire from this book. Those are the biggest benefit of this book, more so than any framework about Defining Moments. I've knocked the book down a point to three stars because I think the framework is flawed, but as a readable "organizational self help" book it rates a four.1 person found this helpful
- Rating: 4 out of 5 stars4/5Every moment we have on earth is precious. This book helped to captivate my memories and put them into perspective. Every file in my head came forth while reading. Well organized with the proper headings. Now I look. Great book.
3 people found this helpful