The Amateur Authorpreneur: The What, Why, Where, When, Who & How Book Promotion Series, #2

By Sarah Jane Butfield

The Amateur Authorpreneur is a beginners’ guide for authors who intend to develop their writing into a business, addressing the important task of book promotion and marketing. We look at laying the foundations of the authorpreneur book promotion toolkit, building a fan base on social media and much more. 
You've written a book or you plan to - what do you need to consider? 
What does it offer readers? 
Why will they buy it? 
Where are your readers? 
When will you publish it? 
Who are you? 
How do you promote it! 
Find out how to take the business of being an author up a gear to become an authorpreneur. 
The Amateur Authorpreneur will describe, using the What, Why Where, When, Who & How template, the process of taking the first steps into combining the craft of being an author with the business of marketing your work. 
Here are some beta reader comments: 
"Aspiring authors will feel reassured that whatever their age or IT ability all of the skills needed to become an authorpreneur are achievable." 
A non-author beta reader said,"I have discovered skills and tips that now helps me in both my personal and professional social media interactions" 
An avid reader who enjoys the work of indie authors was,"amazed at what's involved behind the scenes."

• Language: English
• Publisher: Sarah Jane Butfield
• Release date: Aug 19, 2015
• ISBN: 9781516356720

Sarah Jane Butfield

Sarah Jane Butfield, born in Ipswich and raised in rural Suffolk, is a busy mother, grandmother, and international award-winning author. After combining a successful clinical nursing and nurse management career and navigating her way through three divorces and parenthood, she is an experienced modern-day mum to her 'Brady Bunch' and she loves every minute of their convoluted lives.  Known as the 'roving Florence Nightingale,' Sarah Jane has travelled across the world in the pursuit of her dreams and continues to do so now that her children are grown up, working as a travel writer/blogger. She is the author of an award-winning travel memoir series set in Australia and France.  Glass Half Full: Our Australian Adventure,  Two dogs and a suitcase: Clueless in Charente  Our Frugal Summer in Charente  These books, and the boxset, are regularly found high in the Amazon rankings, categories include ex-pat life, parenting, grief, PTSD, step-parenting, cooking, gardening, Australia and France travel.  In addition, Sarah Jane has also written the first three books in a series of self-help literature for aspiring and new self-published authors: The Accidental Author,  The Amateur Authorpreneur The Intermediate Authorpreneur,  Book one is permanently FREE to help any aspiring author get started on their writing and book promotion journey. Sarah Jane's most successful series is the aptly titled, The Nomadic Nurse Series, consisting of: Ooh Matron!   Bedpans to Boardrooms These nursing memoirs have won three book industry awards and have attracted 5-star reviews from the publishing industry and readers around the world. The eagerly awaited third book in this series is scheduled for release in September 2022! She loves to interact with her readers so feel free to connect on social media: Twitter: @SarahJanewrites  Facebook:  www.facebook.com/SarahJaneswriting www.facebook.com/AuthorSarahJaneButfield www.facebook.com/Twodogsandasuitcase  www.facebook.com/OurFrugalSummerinCharente www.facebook.com/Ooh-Matron-1646665865549530/timeline/ Instagram:  https://www.instagram.com/sarah_jane_rukia.publishing

Book preview

Dedication

To all self-published authors.

––––––––

What is the recipe for successful achievement? To my mind there are just four essential ingredients: Choose a career you love, give it the best there is in you, seize your opportunities, and be a member of the team. – Benjamin F. Fairless

Acknowledgements

Firstly I would like to say a big thank you to my editor Martin Papworth. An honest, gracious and hardworking gentleman who has enhanced my work and reputation.

I also need to thank the following people and groups for either allowing me to quote them in this book or for helping on my writing journey to date.

My social media friends and colleagues including the Rukia Publishing tweet team including Nigel Butfield, Samantha Parker & Shontae Brewster.

Author Frank Kusy

Author Beth Haslam

We Love Memoirs Facebook Group – Victoria Tweed & Alan Parks

Tom Winton’s Authors Helping Authors Facebook Group especially Tom Winton & Mark Williams.

ASMSG - Author Social Media Support Group – tweet teams

The BookTrap Authors Group - Catherine Lenderi.

Copyright ©2015 Sarah Jane Butfield

All rights reserved. This book or any portion thereof may not be reproduced, stored in a retrieval system or transmitted without the express written permission of the author and publisher.

Sarah Jane Butfield

Rukia Publishing

www.rukiapublishing.com

Email: [e-mail]

Cover design Nigel Butfield

Editor: Martin Papworth

First e-book edition May 2015

The people and events in this book are portrayed as perceived and experienced by Sarah Jane Butfield. The moral right of the author has been asserted.

Books in this series

Introduction

Chapter 1

Getting started on becoming an authorpreneur

Chapter 2

Learning the authorpreneur language

Chapter 3

Starting to build a social media presence and following on Twitter

Chapter 4

Starting to build a social media presence and following on Facebook

Chapter 5

The importance of author websites and blogs

Chapter 6

Looking ahead to Book 3 in this series

About the author Sarah Jane Butfield

Books by Sarah Jane Butfield

Index of quotes bibliography

The What, Why, Where, When, Who & How Book Promotion Series

Books in this series

The What, Why, Where, When, Who & How Book Promotion Series of e-books focuses on marketing and promotion for debut authors based on the experiences of non-fiction and travel memoir author Sarah Jane Butfield.

What have you missed so far and what’s coming up in this series?

Book 1 The Accidental Author - published in February 2015

The Accidental Author introduces the author and this series of self-help e-books for new or aspiring self-published authors. The introduction starts with how and why Sarah Jane came to write and self-publish Glass Half Full: Our Australian Adventure. Find out how an aspiring author aims to be discovered while learning on the job how to write, publish and launch a new career in writing. Beta reader Shontae Brewster says, A must read for any aspiring author or readers interested in the life of a self-published author. Sarah Jane’s never give up approach to life and anything she turns her hand to is beyond admirable.  

Here’s what Amazon reviewers have said so far:

5.0 out of 5 stars

Put your helmet on and stick your head out of the trench.

March 21, 2015 by Whistlers Mom TOP 1000 REVIEWER

"This is just about the best advice I ever heard - especially for we females who were raised to value security over success and to believe that a LADY spotlights the achievements of others while remaining modestly in the background. This particular lady has faced numerous hardships in her life, but found out that she needed all her strength and self-confidence to survive the jungle that is modern self-publishing. I suspect that most people who buy this book are already fans of Ms. Butfield’s popular books about her years of living first in Australia, then in France. I recently acquired her TWO DOGS AND A SUITCASE but hadn't read it yet and was into this book before I made the connection. So I wasn’t a fan before, but I am now. She writes with such humor and skill and enthusiasm that I can’t wait to get started on her other books. Having fallen into self-publishing and learned a great deal by trial-and-error, she generously shares her wisdom with other writers facing the same daunting task. I’m NOT an author (and never will be) but I love reading Indie authors and her story of how she found her way through the minefields is fascinating to me.