Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers

By Bradley L. Jones

Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today?s Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule.

• Language: English
• Publisher: Wiley
• Release date: Mar 31, 2008
• ISBN: 9780470378953

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Reviews for Web 2.0 Heroes

[gbonnycastle · Rating: 2 out of 5 stars]

I bought this book to learn more about the people and personalities behind the more important internet success stories of the late 2000s. There are some insights here, but Mr. Jones' sophomoric insistence on asking exactly the same questions, worded slightly differently each time, of eighteen men and two women, will drive you to distraction by the end. Just when any of these highly creative and interesting individuals starts to say something interesting, Mr. Jones prods them back to his questionnaire. And so we have twenty people saying Web 2.0 is more than Ajax and that Web 3.0 is perhaps the Semantic Web, but it's too early to say.... Over and over, twenty times. Certainly there is some variation in their replies, revealing something of their personality and interests, but I would have preferred the author to just let them ramble in whatever direction they chose. We might have had real insight then into technology, business, management, society, their past, their families - but alas, that will be a different book.