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Screening Neoliberalism: Transforming Mexican Cinema, 1988-2012
Screening Neoliberalism: Transforming Mexican Cinema, 1988-2012
Screening Neoliberalism: Transforming Mexican Cinema, 1988-2012
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Screening Neoliberalism: Transforming Mexican Cinema, 1988-2012

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Cavernous, often cold, always dark, with the lingering smell of popcorn in the air: the experience of movie-going is universal. The cinematic experience in Mexico is no less profound, and has evolved in complex ways in recent years. Films like Y Tu Mama Tambien, El Mariachi, Amores Perros, and the work of icons like Guillermo del Toro and Salma Hayek represent much more than resurgent interest in the cinema of Mexico. In Screening Neoliberalism, Ignacio Sanchez Prado explores precisely what happened to Mexico's film industry in recent decades. Far from just a history of the period, Screening Neoliberalism explores four deep transformations in the Mexican film industry: the decline of nationalism, the new focus on middle-class audiences, the redefinition of political cinema, and the impact of globalization. This analysis considers the directors and films that have found international notoriety as well as those that have been instrumental in building a domestic market. Screening Neoliberalism exposes the consequences of a film industry forced to find new audiences in Mexico's middle-class in order to achieve economic and cultural viability.
LanguageEnglish
Release dateJun 30, 2014
ISBN9780826519672
Screening Neoliberalism: Transforming Mexican Cinema, 1988-2012
Author

Ignacio Sánchez Prado

Ignacio Sánchez Prado is Jarvis Thurston and Mona van Duyn Professor in the Humanities at Washington University in St. Louis. He is the author of Strategic Occidentalism: On Mexican Fiction and The Neoliberal World Market and the Question of World Literature (2018) and editor of Mexican Literature in Theory and Pierre Bourdieu in Hispanic Literature and Culture (2018). His work focuses on the relationship between cultural institutions and aesthetics in Mexico and he has published over ninety articles and book chapters on questions of Mexican literature and cinema, world literature and cultural theory.

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    A brilliant study of Mexican cinema, it's ideology and its conditions of production

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Screening Neoliberalism - Ignacio Sánchez Prado

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