Mapping the Road Less Traveled
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About this ebook
This is the most comprehensive and easiest to follow road map to the political campaign trail. This easy to read, understandable and complete campaign guide will assist any candidate, campaign volunteer or campaign coordinator with all of the day-to-day activities associated with fielding a winning campaign team.
With this set of basic tools, you are on your way to taking the field in America's most exciting sport: Politics!
Take a peek behind the curtain at the same strategies and game plans used by America's most successful political consultants and campaign managers.
With this tucked under your arm, your campaign is on its way to victory!
G.W. Pomichter
Born Garrett W. Pomichter in upstate NY in 1970, G.W. Pomichter is a graduate of Eastern Florida State College. The U.S. Army Infantry veteran began writing at an early age and published poems in anthologies in his early 20s. His poem, “Coming of Age,” was featured in the anthology, “An Eternity of Beauty.” Following a college internship with The Florida Today newspaper, G.W. Pomichter joined the writing staff at The Hometown News, read along Florida’s Central East coast, where he penned more than 400 byline stories. In his early 40s, G.W. Pomichter began his career as a full-time author. His first published work, a handbook on political campaigning, was a long-time labor of love. Having spent much of his early years politically active, the writer chose to author a collections of common tactical and strategic elements to successful political campaigns, and released “Mapping the Road Less Traveled,” as his inaugural work. Although his background was firmly entrenched in the familiar non-fiction, and technical news reporting style, G.W. Pomichter chose to flex his writing muscles to enter the fiction writing universe with another longtime project that was near to his heart. “Lucky,” a short homage to the classic Detective Noir novels of the 1930s and 1940s, was a project that was born out of his love of the genre and a lamenting of a lack of modest “escapist” stories that simply entertain audiences. “Words do have power. They can change the shape of the world in which we live. But another power that words have is to transport us briefly to a place where, for just a few hours, we can escape our busy lives and enjoy an adventurous journey through the imagination. That is what we call a straight read. It’s a place to set aside the complications of real life. It’s a place where the good guys might still wear white hats and the bad guys, black hats, and where for one fleeting moment all is right, and you return home to pick up the daunting tasks of daily life rested and with a little more enthusiasm.”
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Mapping the Road Less Traveled - G.W. Pomichter
Introduction
A political campaign is a complex, if short-lived, business, and it can never be completely formulated. It is most like trying estimate the combination of a lock. Each candidate requires a specific one of a kind combination to succeed. The tools and strategies contained herein are not meant to replace qualified campaign staff members, managers or good common sense, but to enhance these and to provide administrative guidelines to reduce costly mistakes.
Politics is a difficult and demanding profession and requires, like any other endeavor, a high degree of personal commitment and an aptitude for the intricacies of public policy. This aptitude is not a guarantee for success in campaigning, though.
Campaigns who utilize the tools contained within these pages should also consider the expert help of a professional campaign manager. While many candidates prefer the hands-on
help of family and friends, one of the foremost tenants of good campaigning is to realize that candidates are more often public policy buffs
and, just as they would ask citizens to allow them to use their talents to serve in public office, they can be best served by those who have more sharpened and highly tuned campaigning skills. As you will read, there are plenty of duties and responsibilities for close supporters. One of the many rolls of professional support is to act as a kind of devil’s advocate,
and provide an objective point of view that those who are dedicated supporters might not see, or could be hesitant to point out.
Mapping the Road Less Travelled by: G.W. Pomichter and ©2014 G.W. Pomichter.
Why Run for Office
Before beginning, it is important that both the candidate and campaign team have a clear understanding of the process in which they are entering, and they have a sincere desire, with this understanding, to proceed.
Campaigning for public office requires focus and determination, and it can stress both financial and emotional resources. After suffering these trials, winning candidates earn the privilege of holding a demanding and very public profession in politics.
One political analyst humorously described this profession, saying, It is a profession in which the name is very telling.
He went on to explain, The word can be taken in two parts: Poly, meaning many; and tics, meaning blood sucking animals.
So, why do people choose to endure these rigors?
Political science experts define politics as the struggle or competition for power.
But the reason many seek public office is in the finer points of that broader definition. To understand what motivates these unique individuals, we must begin by understanding what political power is, and how it can be used.
Political power can be best defined as the ability to influence or control the behaviors of others. This power can be obtained only by first obtaining the consent of those over whom power is wielded. The United States’ historical Declaration of Independence
notes that governments derive their just power through the consent of the governed.
History reminds one that consent and power can be gained through a variety of methods, including force of arms, inherited authority and, in a democratic republic such as that in the United States, through an electoral process.
Mapping the Road Less Travelled by: G.W. Pomichter and ©2014 G.W. Pomichter.
Understanding what power consists of and how it is attained is only the beginning, though. More often than not, candidates are motivated by the specific uses of this power within a given social structure. For example, a candidate may perceive the political structure itself as problematic and wish to use the power that accompanies campaign victory to alter that structure — to change the system itself.
Candidates for municipal or county offices may want to improve the level of local police or fire service, while candidates for state legislative offices may be more interested in affecting broader social policies such as making changes to state laws or improving schools. Some federal candidates may want to work to improve national defense or implement more global social policies such as meeting national medical needs. And while campaigning, at one time or another, almost all say they will reduce waste and make government more efficient.
The U.S. political structure has been designed to accommodate all of these uses of political power. Its stated faith in the principal of self governance as well as in the citizen lawmaker opens the door for a diverse group of people to participate in the process, bringing with them a wide variety of expertise in many subject areas. Throughout American history, this diversity has often put the right expertise in a position to respond to some of the world’s most challenging problem.
Despite the many reasons candidates choose to seek office and to compete for power, one thing that most candidates have in common is that they prefer studying government policy over political campaigning. For this reason, the jobs of candidate and elected official differ greatly and the tools used by the former must be sound in order to achieve the later. Regardless of what motivates a candidate, there are some universal tools that campaigns can use to ensure that any citizen, with sufficient interest in affecting public policy, can wield the power needed to affect change within a given social group by becoming an elected official.