Recommend This!: Delivering Digital Experiences that People Want to Share

By Jason Thibeault and Kirby Wadsworth

A detailed look at relationships and how to harness their power for business growth

This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want—or might want—when they first visit an online site. Then marketers must use strategies to capture the buyer’s attention and build the relationship carefully, rather than aggressively trying to close a sale.

Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers.

The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Today’s technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn’t changed—relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult.

Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business.

• Language: English
• Publisher: Wiley
• Release date: Jan 21, 2014
• ISBN: 9781118872857

Jason Thibeault

Jason Thibeault received his undergraduate B.A. degree in English/Creative Writing from the University of California, Irvine. After unsuccessfully publishing his first novel, Ordinary Magic, he obtained his M.A. in English/Creative Writing from California State University, Northridge where he wrote most of a second novel, founded a literary magazine, taught creative writing, and realized the difficulties of raising a growing family on an academic salary.In 1998, Jason turned to his second passion, technology. Since then he has been working in the Internet space as a serial entrepreneur. Having raised over $15m in venture funding, he has launched several successful web-services and continues to work with venture capitalists and entrepreneurs.Leveraging his startup experience, Jason founded Dime Novel Publishing in 2010 to bring back serialized storylines for young readers embracing e-readers and tablets. In 2011, after 30 issues of serialized content, Dime Novel Publishing revamped its publishing model to focus more on serialized books rather than issue-based storylines. Gertrude's Broken Wand, the initial book of the Marmalade series, was the first to be published under the new model and included paperback, hardcover, and electronic versions.Jason is currently the author of several Dime Novel Publishing storylines including Barty the Kid, Jake: Vampire Hunter, Marmalade, Dem0n, and The Fantastic Adventures of Boyd Stone. Dime Novel Publishing distributes its works through a variety of electronic and print channels.Jason currently lives in Chandler, AZ with his wife, four kids, and dog. You can follow him on his blog at http://blog.jasonthibeault.com and on twitter as well @jnthibeault.Learn more about Jason at http://jasonthibeault.brandyourself.com/