Pet Grooming in the Home: Working Smarter, Not Harder

By Lorrie Bracaloni

Pet Grooming in the Home
Working Smarter, Not Harder

Are you tired of working for someone else? Exhausted at the end of the day after grooming several dogs? Do you feel short-changed -- grooming three dogs one day, and then six or seven the next? Fellow groomers always ask, "How are you able to groom in people's homes?"

This book explains just how easy it is to groom in the client's home addressing the benefits and challenges of in-home grooming such as equipment requirements, handling difficult pets, managing the grooming process, and marketing your business for profit.

Learn how to work three days instead of five, while making the same amount of money. Enjoy a bonus section on cat grooming -- an increasingly lucrative field for groomers.

Lorrie Bracaloni has been a professional pet groomer for more than 30 years, and has owned and operated four grooming shops and two mobile vans.

By working smarter and not harder, you will learn the inside secrets of pet grooming in the client's home. Make the same amount of money, or more, grooming fewer dogs while enjoying the satisfaction of owning your own business.

Take control and start your own grooming business, today!

• Language: English
• Publisher: Lorrie Bracaloni
• Release date: Mar 18, 2011
• ISBN: 9781458001788

Lorrie Bracaloni

I am Certified Equine Holistic Practitioner who teaches horse owners where to Identify & Release their Horses Pain Points, I am a Author and producer of the DVD And Published workbook How to Identify & Release Your Horses Pain Points I am also a clinician at various Horse Expos and give workshops all over the eastern Us on Pain Point Release

Book preview

Pet Grooming in the Home

Working Smarter, Not Harder

by

Lorrie Bracaloni

Contributing Author – Kathleen Stitt

SMASHWORDS EDITION

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PUBLISHED BY:

Lorrie Bracaloni on Smashwords

Pet Grooming in the Home

Working Smarter, Not Harder

Copyright © 2011 by Lorrie Bracaloni

Smashwords Edition License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the author's work.

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Table of Contents

About the Author

Introduction

Chapter 1: Pros & Cons

Chapter 2: Equipment

Chapter 3: Marketing/Advertising

Chapter 4: Scheduling and Appointments

Chapter 5: Grooming Locations

Chapter 6: Grooming in the Home

Chapter 7: Troubleshooting

Chapter 8: Here Kitty, Kitty!

Chapter 9: The Business Side

Chapter 10: The Heart and Soul Of It All

From the Author

Resources

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About the Author

Lorrie Bracaloni has been a professional pet groomer for more than thirty years. Throughout her career she has owned and operated several grooming shops and mobile vans, trained and schooled more than fifty groomers, working in grooming shops and vet clinics, all while grooming in the home.

It all began with a request from a client who was unable to bring her dog to the grooming shop where I was employed. She asked if I could come to her home and groomer her miniature poodle. I agreed expecting the experience to be difficult, challenging and most likely impossible. What I found was freedom! The grooming process was not hard at all and the best part was no percentage split – the money was mine to keep!

As the years progressed, Lorrie’s business expanded to include two mobile vans and two grooming shops employing more than fifteen people. Realizing that there must be an easier way, she recalled the ease and freedom of her first in home grooming experience. She eventually sold her other business, and began in-home grooming exclusively.

Lorrie was able to bring her favorite clients and pets with her, meet her financial goals each week, and reduce her work time in half.

I found more time and more freedom in my day, not only to handle my work commitment, but also to play, run errands, care for my family, and even have a little extra time to shop in my favorite stores when grooming in certain neighborhoods.

I have had the privilege of lasting friendships and watching my clients’ children grow, have families of their own and, of course, caring for their pets throughout the years.

Today, Lorrie is still working smarter, not harder, and is excited to share her ideas with you, the professional hard working groomer, how to become a smart working groomer by bringing your grooming business to the client’s home.

Introduction

Groomers always ask me how I am able to groom in people’s homes. Actually, grooming is the same regardless of the environment, and the in-home grooming process is no different, all the same rules apply. This book will show professional groomers how easy it is to bring this experience into the client’s home, how to work smarter, not harder, generate more income, all while enjoying the satisfaction of being your own boss!

In this book, Lorrie shares her grooming expertise, knowledge, and business concepts, with professional groomers who want the freedom of having their own business, and earning more money without the stress, strain and expense of owning and operating a shop or mobile van.

Learn the step-by-step process of in-home grooming; setting up and starting your own business, the challenges you may encounter and how to handle them. Also included are marketing ideas that have produced results and proven to be profitable in the building and success of an in-home grooming business. Learn how to work three days instead of five making the same amount of $money$!

From the Groomers Forum Magazine

Demand for Pet Groomers will increase 12% by 2010*.

The U.S. pet industry is a $32 billion a year business noted for being recession resistant. It has steadily grown from $16 billion in 1992. Based on PetGroomer.com, studies of advertising in Yellow Pages, and other list sources there were approximately 28,000 pet grooming business or other pet businesses offering ancillary grooming services in the U.S. in 2003.

* Growth figures represent a ten-year period ending 2010. Source: National Industry-Occupation Employment Matrix, a publication of The U.S. Bureau of Labor Statistics.

Here is one groomer’s experience taken from the Groomer Forum who decided to bring her grooming business door-to-door through the