Connect.

By E. Anastasia-Murphy

In order to make an impact nonprofits need to connect to their supporters, communities and beyond. But how do you forge meaningful connections with limited resources in a world that is constantly changing? From years of studying and collaborating with hundreds of nonprofits, we've developed the best strategies for growing a meaningful, thriving community. Learn from our research today!

• Language: English
• Publisher: E. Anastasia-Murphy
• Release date: Mar 16, 2011
• ISBN: 9781465757029

Book preview

Connect.

By Erin Anastasia-Murphy

Copyright 2011 in4good

Smashwords Edition

Smashwords Edition, License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

Acknowledgements

Writing a book is rarely a singular endeavor, and this eBook is no exception. As with any worthwhile venture, a dynamic community was formed in support of this project, and must be acknowledged:

» First and foremost, Connect is at the core a formalization of the innovative vision of John Whalen, who crafted, developed and honed his member segmentation model over many years. It is John’s unique boosterism theory that not only shaped this eBook, but has compelled in4good’s thought leadership and project development as a whole. We owe John our deepest thanks for so graciously providing the foundation for our own thinking, and for his continuous support as we move forwards.

» Many thanks to John Hutchinson, our brilliant and gracious CEO/President, without whom, Connect never would have come to fruition.

» To Meg Savin, editor extraordinaire and Director of Outreach, whose keen eye and personal reflections have played an instrumental part in developing all of our thought leadership materials.

» And lastly, to the countless staff members at nonprofits across the country, and around the globe, who have generously given their time, and shared their experiences with us as we have worked to develop our ideas.

This final product merely the articulation of the successes and innovation of many individuals who deserve my deepest gratitude.

E. Anastasia-Murphy

Contents

Introduction _______Community Strategy

Chapter I __________Member Segmentation

Chapter II _________Fundraising

Chapter III ________Advocacy

Chapter IV ________Recruitment

Chapter V _________Volunteers

Chapter VI ________Events

Chapter VII _______Knowledge Sharing

Chapter VIII ______Social Networking

Introduction | Community Strategy

Perhaps the most important common thread that runs through all cause-related organizations is the desire to engage people on levels beyond simply marketing a brand. To do this, organizations focus on a handful of important strategies around which they commit time, resources and energy.

For Connect, we’ve settled on the seven most important community strategy areas to explore further. Rarely does a nonprofit or company focus on all seven strategy areas, but from years of collaboration and learning, it has become clear that all cause-related groups focus on a least a few.

We hope you’ll find Connect useful you build a thriving community of your own!

Seven Community Strategy Areas:

Fundraising » Does your organization